Domains – Domain.com | Blog https://www.domain.com/blog Mon, 21 Mar 2022 13:56:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.domain.com/blog/wp-content/uploads/2021/03/favicon.png Domains – Domain.com | Blog https://www.domain.com/blog 32 32 Transferring Domain Name Ownership: Everything You Need to Know https://www.domain.com/blog/transferring-domain-name-ownership-everything-you-need-to-know/ https://www.domain.com/blog/transferring-domain-name-ownership-everything-you-need-to-know/#respond Tue, 15 Mar 2022 09:00:00 +0000 https://www.domain.com/blog/?p=2661 Continue Reading]]> Transferring a domain name is a straightforward process. 

Sure, there are a few steps to the whole thing, but they aren’t complex or anxiety-inducing, especially not when you have a guide.  

In this post, we cover the A to Z of how to transfer a domain name. Keep reading, and you’ll learn the following information: 

  • What does it mean to transfer a domain name? 
  • Common reasons for transferring a domain name. 
  • How to transfer a domain name. 
  • Cost of transferring a domain name.  
  • Whether or not your website and email will go down during a domain transfer. 
  • And more! 

Use the table of contents below to jump to a particular section in this guide or start from the top for a comprehensive overview of transferring domain names.  

Domain Name Transfer FAQs 

Here’s everything you need to know about transferring domain names in one place.  

What does it mean to transfer a domain name? 

Transferring a domain name means moving a domain from the registrar where it is currently managed to a different registrar.  

Definition of registrar: A registrar is an accredited business that sells domain registration services to the public.
Definition of the word registrar.

Why transfer a domain name? 

You might want to transfer your domain name from one registrar to another for any number of reasons. Below, we’ve listed some of the most common reasons we hear from our domain registrants.  

  • Cost and value.  
    • Registrars determine their own pricing based on the products and services they sell. Some registrars, like Domain.com, offer free perks with your domain registration (like email forwarding, URL forwarding, and more).  
    • If you’re not happy with the pricing structure of your current registrar and the features they offer, it may be time to make a change.  
  • Domain management and user-friendliness.  
    • Managing your domain names shouldn’t be a hassle. Choose a registrar who prioritizes ease of use and offers all the features you need.  
    • Some registrars offer their own services and seamless integrations for things like email and hosting — while others offer clunky 3rd party integrations that may slow you down.  
  • Domain name is changing ownership.  
    • Did you sell a domain name? Or purchase one from someone else? That domain needs to be transferred to its new owner. 
  • Customer support.  

How long does it take to transfer a domain name? 

Transferring a domain name is a quick process. Once you’ve completed a few steps (like making sure the domain is unlocked, etc.), the rest of the process is taken care of by the registrars.  

You can complete your portion of the transfer process in one sitting (which we recommend for security reasons) It only takes an hour or two, max, and that’s being generous. Then, the registrars do their parts to complete your transfer which can take up to 5-7 business days.  

How to Transfer a Domain Name | Domain.com

What do I need to transfer a domain name? 

To facilitate a successful domain name transfer, ensure the following four criteria are met: 

  1. Domain(s) must be valid and registered with another registrar.  
  2. The domain(s) must have been registered for at least 60 days and in unlock status.  
  3. Admin contact and domain registrant information must be up-to-date.  
  4. You have your transfer authorization, or EPP code, from the registrar you’re moving away from.  

Does transferring a domain name affect my custom email address? 

Moving your domain name doesn’t mean you have to move your email hosting. 

Are you using a third party to host your email? If so, it shouldn’t be affected by transferring a domain name. Domain.com does not make changes to the name servers for your domain during the transfer process.  

If your custom email address is hosted with your domain provider, a transfer could affect you. To avoid that, make sure to transfer your email account’s MX records to your new registrar while transferring your domain. By doing this, you’ll ensure your email account is linked to your domain name. However, you’ll continue to manage your email with your original provider. 

Want to transfer to Domain.com and manage your email with us? Create a Google Workspace account with Domain.com and migrate your email to that account.  

Will my website go down during a domain name transfer? 

Nope!  

When you transfer a domain name from one registrar to another, that’s literally all you’re doing. You’re not moving your email or hosting. During the domain transfer process, your nameservers don’t change — they’ll stay pointed to the same pre-transfer nameservers.  

Now, it’s another story if you’re changing your hosting provider along with your domain registrar. If you decide to change your website host, follow these steps to avoid site downtime: 

  • Import your DNS records to your new hosting provider (it may be your new registrar.) 
  • Double-check to make sure the DNS information is correct.  
  • Change the nameservers at the originating registrar.  
    • You may have to wait for propagation; it could take 24-48 hours.  

Another scenario to consider is if you’re using the default nameservers of your current (pre-transfer) registrar. Many registrars offer access to free nameservers so long as your domain remains registered with them. If you decide to transfer your domain, you could lose access to those nameservers.  

If you’re unsure whether you’re using default nameservers, ask your registrar BEFORE you transfer your domain. We recommend keeping your domain pointed to your hosting provider’s nameservers.  

Will my website content transfer along with my domain name?  

No. Your website content will remain hosted wherever your site is hosted.  

Your domain will love it here.

Can I make changes to a domain while it’s being transferred? 

You cannot make any changes to a domain name when it’s actively in the transfer process.  

This means you’re unable to: 

  • Update nameservers. 
  • Change the WHOIS registration information.  
  • Renew the domain registration.  

If you must make one of those edits, you’ll need to contact the originating registrar with a request to cancel the transfer. Otherwise, you’ll need to wait the standard 5-7 business days for the process to finish so you can make your edits.  

Can I transfer an expired or expiring domain name?  

Domain names must be in good standing for transferral.  

Attempting to transfer a domain that is on hold, expired, or expiring within 10 days can sometimes cause unexpected complications. If your domain is in one of those statuses and you’re looking to transfer it, call our transfer team for assistance at 800-403-3568.  

How do I prepare my domain name for transfer?  

Ready to transfer your domain name? Verify that you’ve got the following ducks in a row with your current registrar and you will be.

  • Unlock your domain name.  
  • Disable your domain’s privacy settings.  
  • Ensure the admin contact information is updated and correct.  
  • Get your transfer authorization code, also known as an EPP code.  
    • Depending on your registrar, you may need to contact them directly for your code.  
  • Ensure your domain is at least 60 days old or opt-out of your domain lock. 
  • Make sure your domain isn’t tangled up in any legal disputes as that’s a quick way to get it locked at the registry level.  

What is the 60-day domain lock? 

As of December 1, 2016, domain registrars are required to impose a lock that prevents a domain name from transfer for 60 days post-change to a registrant’s information.  

The good news? Registrars can provide a way to opt out of the 60-day lock. Not all registrars offer that ability upfront, which can make life difficult when managing domain names.  

At Domain.com, we believe you should have total management of your domain name, so we provide the option to unlock your domain right from your account dashboard. Simply toggle your domain lock on or off, depending on your needs.

Screenshot of the Domain Lock enabled in a Domain.com account.
Domain Lock enabled in a Domain.com account

How much does it cost to transfer a domain name?  

ICANN, the non-profit organization that oversees domains, requires that domain names be renewed for an additional year when transferred.  

At Domain.com, you can transfer your domain name for as low as $9.99. We don’t charge additional fees for domain name transfers, though the same can’t necessarily be said for all domain registrars.  

Transferring domain names to Domain.com 

Looking to transfer your domain name to Domain.com? Thanks for your consideration! Here’s what you need to know.  

Why should I transfer my domain name to Domain.com? 

Domain names are our bread and butter, and we’ve been a leader in the industry since 2000.  

However, it isn’t our age that makes us a great fit for your domains; it’s the fact that we’re designed to make managing your domains a breeze. Here’s how we do it… 

Straightforward domain management. 

Your domain dashboard lets you quickly and easily manage your domain names. That means no hunting around for hidden tools — toggle the most important features on or off as you need them.  

Screenshot of a Domain.com account summary dashboard that shows common domain management actions.
Screenshot of an account summary dashboard.

Once logged in, you can manage additional domain features (like pointers and subdomains) from the menu immediately to the left of your summary dashboard.  

Plentiful hosting options. 

We’re here to make your life easier when it comes to domains and to help you create and build your online presence.  

We don’t just offer over 300 TLDs for registration; we offer various website hosting and builder services, email, and more! 

Automatic domain name renewal.  

Your claim to your domain name has an expiration date.  

When your domain registration period runs out, so does your ownership of that domain name. You can leave yourself a reminder on your calendar to manually renew it, or you can use Domain.com’s Auto Renewal feature so that it’s one less thing to worry about.  

Cost-conscious pricing.  

We offer some of the most competitive pricing available in the domain name industry. Don’t believe us? Check it out for yourself. We’re not in the business of hiding our pricing and making it difficult to find.  

24/7 customer support.  

Sometimes, we all need a little help. Our teams are there for you 24/7.  

You can reach our teams by phone or live chat, and you have a comprehensive Knowledge Base chock-full of FAQs and step-by-step guidance at your disposal.  

How to transfer your domain from GoDaddy to Domain.com. 

Ready to make the move to Domain.com from GoDaddy? Here are the steps you’ll take to transfer your domain name to Domain.com.  

  1. Log into your GoDaddy Account Manager.  
  2. In the “My Products” section, find and click “Domain Manager.” 
  3. Use the checkbox(es) to select the domain name(s) you want to modify.  
  4. Above the list of your domain names, select “Locking.” 
  5. To unlock the domain(s), clear the lock domains checkbox.  
  6. Select “OK.” 
  7. Click “OK” again. 

To retrieve your transfer authorization code from GoDaddy, follow these steps:

  1. Log into your GoDaddy Account Manager.  
  2. In the “My Products” section, click “Domain Manager.” 
  3. Select the domain name whose authorization code you want.  
  4. In the “Authorization Code” field, click the “Send by Email” hyperlink. 
  5. Select “OK.” 
  6. Click “OK” again. 

After submitting your transfer request to Domain.com, we’ll then send you an email confirming your transfer. Make sure to confirm your transfer via that email. Within it, we provide a link to your account so you can log in and enter your transfer authorization code.  

And that’s it! 

Transfer your domain name and build your online presence  

Transferring a domain name shouldn’t be a complicated process. At Domain.com, our goal is to make your domain name transfer as painless and intuitive as possible.  

If you have any questions, don’t hesitate to reach out to our teams, leave a comment down below, or check out this Knowledge Base article to learn more about transferring a domain name to your account.

Transfer your domain name today.

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Why You Should Buy Multiple Domain Names https://www.domain.com/blog/why-own-multiple-domains-for-your-business/ https://www.domain.com/blog/why-own-multiple-domains-for-your-business/#respond Wed, 22 Dec 2021 09:00:00 +0000 https://www.domain.com/blog/?p=4255 Continue Reading]]> “Should I buy more than one domain name?”

That’s a great question.

And more often than not, the answer is yes. 

Purchasing more than one domain name is an excellent investment when done sensibly. When done right, owning multiple domain names is synonymous with brand protection and business security. We’ll explain exactly why that is in this blog post. 

Yes, You Should Buy Multiple Domain Names

Owning more than one domain is a smart business decision. However, that doesn’t mean you should go out and buy every domain name that strikes your fancy. Instead, approach purchasing multiple domain names with a strategy and plan like any other business move. 

The Importance of Domain Names

When someone asks, “What’s a domain name?” It’s easy to answer with “an online address” because it’s accurate and concise. A domain name is an intelligible, readable address for any web server on the Internet. It’s certainly easier than typing a long-stringed IP address into your browser every time you want to navigate somewhere online. 

But, to leave the answer at that would be a disservice to both domains and your brand. The former is vital to the latter. Often, a domain name is the first exposure someone has to a brand — they type it in their browser and consciously or not make a judgment about the name

Building a brand is about building relationships with your audience. You can help to reinforce your brand with strategic domain name purchases and usage. Two opportunities to do this are opening new locations for your business or launching new product lines. Many large companies are known to purchase hundreds if not thousands of domains to build their brand. 

There are other reasons those big companies own multiple domain names, too. When those businesses purchase many names, they do so for brand protection. What are they protecting against? Typosquatting, cybersquatting, and the unfair and illegitimate use of their trademarks.

Protect Your Brand with Multiple Domain Names

What is Cybersquatting?

Cybersquatting is a broad term that includes typosquatting. It’s what happens when someone registers or uses a domain name in bad faith. 

Cybersquatting can negatively affect a business, especially one that’s still growing and defining its brand in the market. When someone registers a domain name that uses trademarked words, they’re trying to take legitimate website traffic away from those sites or ransom the names for more money. For example, someone registering a domain name like shophere.amazon.com would be committing an act of cybersquatting against Amazon.com. 

Typosquatting is another form of cybersquatting that involves purchasing domain names that are popular misspellings of other domains or clever spellings and using those names in bad faith. Ultimately, cyber and typosquatters are just looking to make a buck and profit from your name. You can prevent this, and protect your brand, by purchasing those misspelled variations of your domain name before someone else does. 

Though brand protection is vitally important as we mentioned earlier, it’s not the only reason to own multiple domain names. Sometimes, owning more than one domain is in an attempt to help our audience.

User Error and Misspellings

Not everyone is a grate speller

Some of us won blue ribbons in our local spelling bees growing up, and some of us certainly didn’t. 

Whether or not you’re a decent speller shouldn’t factor into whether or not you arrive at the website you’re trying to reach. But it often does, and this is something to think about when purchasing multiple domains. 

Once you’ve decided on your ultimate domain name, stop to think about different ways it could be spelled. Is there a phonetic spelling? Can you come up with any possible misspellings? These are the types of domain names you’re looking to register. 

Once you register those domains, just redirect them to your primary domain. This way, you’re ensuring that no matter what, those bad spellers and accidental typos still arrive at your website. 

Leveraging Multiple Domain Extensions

New domain extensions are released frequently, so it’s a good idea to keep an eye out for any that make sense for your business domain name. Names that are sensible purchases would include those relative to your industry or business model, like .yoga for a yoga studio or .online for an online store.

Protect Your Business with Multiple Domains

At the end of the day, purchasing and owning multiple domain names is in the best interest of your business. By owning more than one name, you’re ensuring that your brand grows and those names stay out of the hands of cybersquatters. 

Register the domain names you need to protect and grow your brand today with Domain.com. 

 

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Women in Domaining: An Interview with Neha Naik https://www.domain.com/blog/women-in-domaining/ https://www.domain.com/blog/women-in-domaining/#respond Thu, 15 Jul 2021 09:00:30 +0000 https://www.domain.com/blog/?p=4216 Continue Reading]]> We sat down with Neha Naik, Senior Director of Channel Partnerships at Radix Registry, the world’s second-largest domain portfolio registry, for the second installment of our “Women in Domaining” series. 

As women continue to be underrepresented in the tech field, we want to learn about their challenges and experiences and grow from them. Neha has had quite the journey through the domain landscape over the years and brings a wealth of expertise and knowledge to the table. 

We’re delighted that she’s taken the time to sit down with us to share her insights and lived experiences, and thankful that we get to share them with you, too. 

Women in Domaining with Neha Naik of Radix Registry

Hi Neha, thanks for sitting down with us today to discuss women in domaining. To start, can you tell us a little bit about yourself?

Thanks for having me here, Natalie!

I happened to land in the domains industry over 15 years ago, not really knowing that a WHOLE WORLD exists associated with these words you type in your browser! It still blows my mind that most people out there are actually unaware of the existence of this thriving industry that really powers presence on the Internet.

15 years ago, Directi, our parent company, decided to recruit students as a campus batch. And there I was, among the first batch of campus recruits, never imagining that I’d be spending the next years of my career in this industry. There has been no looking back though.

Over the course of my domain industry journey, I’ve worked with a cross-section of partners – registrars, registries, and web hosts across the globe, and in varied roles that cut across sales and account management as my primary role, but also many other aspects.

It still blows my mind that most people out there are actually unaware of the existence of this thriving [domain] industry that really powers presence on the Internet.

Neha naik

I think that’s the beauty of working in a startup environment – you get to wear multiple hats and learn so much. I’ve had the opportunity to plan TLD launches, business migrations, work on policy and product management, and really get a very rounded understanding of the multiple facets of the industry.

We started with Radix in 2012, and I’ve been with the team since its inception. We have come such a long way from spending countless days writing out TLD applications to today, running some of the best new Top Level Domains out there.

While the line between work and other things I do is a little bit of a blur, when I’m not doing ‘domain things’, you’ll find me taking yogi breaks on my yoga mat. Through lockdowns and everything else in the last year, that has been my constant.

Can you describe your company and your role there?

Radix is one of the world’s largest new domain registries with a portfolio of 10 nTLDs and over 5.5 Million domains under management.

We have carefully chosen domain extensions that are semantically relevant and have broad applications. Our portfolio boasts of a good mix of TLDs that have an inherent appeal to a wide audience.

At Radix, our motto isn’t merely to increase our sales numbers; we are focused on helping businesses get good-quality domain names so they can build a strong online brand.

The last year has in fact reinforced the strength and value of the TLDs to really help businesses establish a quality online presence. With TLDs like .store for eCommerce businesses, .tech for startups, and .online for any business or individual looking to go online, the TLDs really cater to some of the most popular themes of what users are seeking when they go online.

Currently, I lead channel partnerships and channel marketing at Radix. We have a team of brilliant folks and we’ve organized ourselves to focus on different geographies. The geo-distributed approach helps us stay better connected with our partners and really cater to what each market needs most.

We have often been called the Radix Radicals, a team of passionate, super-focused people motivated to make a difference, and never shying away from trying new approaches to make that happen.

How long have you been in domaining? How did you get your start?

Like I mentioned before, I chanced upon the industry and I’m so glad I did. I’ve been a part of the domain industry for over 15 years now. I came in straight from college; joined LogicBoxes in 2005, which focused on the Registrar market, and was a part of the Directi Group.

As the first campus recruited batch, they put us through intense training to learn everything about the domain industry – those fundamentals, I’m sure I’ll never forget. I moved on to lead the Account Management team at LogicBoxes.

In 2012, Radix started in parallel and that was my shift from the registrar to the registry side.

As a woman, do you feel represented in the domain community? Why or why not?

Over the years, I’ve been fortunate enough to interact with some great, accomplished women in the domain community across different companies and roles. There has been a gradual shift, and we can definitely see more women take up leadership positions across the board. And it is very visibly happening more today than it did before.

One amazing thing about the domain industry is the camaraderie that we share. I haven’t heard of any other industry that is as close-knit and as helpful to each other as ours is. It is where competitors are friends and that’s very rare to see. We have known so many people for so many years now that it is a mini-extended family in a way.

As far as being represented, I do still think we have ways to go before we see adequate representation, but it is very encouraging to see that shift happen and I’m hopeful of what we have ahead of us.

What are your thoughts on newer TLDs / domain extensions?

Call me biased coming from a company that runs new TLDs, but I believe new domain extensions expand the horizons of what people can do with their online identities.

The 2020 pandemic proved just how important it is for businesses and individuals to have a strong online presence. Domain names can help people cross that bridge from offline to online.

There are so many examples of businesses that are making the most of new domain extensions to stand out and build a strong online brand. For example, campus.site, a remote platform, started as a result of the pandemic. There were many such use-cases like one.fun, building.online, homeoffice.store, and more.

The 2020 pandemic proved just how important it is for businesses and individuals to have a strong online presence. Domain names can help people cross that bridge from offline to online.

neha naik

Awareness for new domains is still something that needs work, but you do see the shift and you do see innovation in the space. As online businesses need better names to stand out and be unique, I think new domains present them with meaningful domain choices that are available today.

We have several businesses on .tech and .online that have established themselves, and have raised funding cumulating to over $3.5 Bn – these are the future movers and shakers. And with the efforts across the industry, new TLDs will become more mainstream and more commonplace.

Do you have any predictions for what will happen and change within the domain community in the next year? Five years?

The domain industry is moving at a rapid pace and there’s a lot that we can hope to see in the coming years. In some ways the industry also seems to be contracting, more consolidating really across the registry and registrars/web service provider space. So we’ll see how it all comes together and impacts the industry dynamics.

Other than that, meeting in person at events and conferences every year was a big part of the domain community and 2020 brought that to a complete halt. But the good thing was that it didn’t stop us from staying connected and doing business.

While meetings were different, they were still productive. And on the social side, we had some great happy hours and group hangouts virtually.

The domain community is quite long-lived — people tend to stay within the industry and once you’ve made a connection with someone, they take you with them to all the places they go; and that’s great because it opens you up to so many new opportunities.

There are a few things that I’m expecting to see in the coming years as far as the domain community is concerned:

  • New people coming into the domain industry from related fields. We all know the domain boom in 2020 has really accelerated the movement of businesses online and with that, it will no doubt bring in newcomers and keep the community thriving.
  • Conferences and events will have both the offline and online components to them even after things go back to normal.
  • The acceleration that the pandemic brought isn’t over yet and we’ll see its true impact in the coming years. It’ll bring in people from other industries and make “being online” absolutely vital for any business.

What advice would you give to women looking to start a career in domains?

My only advice would be to take the plunge. The domain industry offers opportunities across tech, product, sales, marketing, legal, compliance, data analytics, and more. Find what you love and jump in. There are companies of all shapes and sizes, from large corporations to nimble startups.

The domain community is extremely welcoming and you’ll get to connect and interact with some of the best minds from different parts of the world.

And if you do join us, give me a shout-out, and I’ll be more than happy to introduce you to our community.

Thank you so much for joining us and sharing your insights on the domain industry, Neha. We’re excited to see how the domain industry continues to grow and look forward to hearing more about your contributions to the industry.

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How Code.org Is Using .tech Domains to Make Computer Science Accessible for All https://www.domain.com/blog/how-code-org-is-using-tech-domains-to-make-computer-science-accessible-for-all/ https://www.domain.com/blog/how-code-org-is-using-tech-domains-to-make-computer-science-accessible-for-all/#respond Fri, 14 May 2021 09:00:00 +0000 https://www.domain.com/blog/?p=4174 Continue Reading]]> Domain.com and .tech domains support computer science being taught in classrooms around the world. Without computer science and coding know-how, a lot of the Internet that we use today would cease to exist. 

Yet, despite that, 73% of the world’s countries are only piloting computer science in school or doing nothing at all. In the US alone, only 47% of public schools teach a computer science class. 

We believe that computer science is foundational for students everywhere. This is why Domain.com has partnered with .tech Domains to help expand access to computer science in schools, especially for young women and students from marginalized communities.  

You can be a part of this cause, too!

<br><br>Circle graphs showing 90% of parents want their kids to take computer science but only 47% of high schools have courses for them.
Source: Code.org
Comparing percentage of new computing jobs in STEM vs STEM bachelors degrees in computer science reveals large a discrepancy.
Source: Code.org
Bar graph displaying student interest in school subjects shows "Computer Science and Engineering" ranks as third most popular.
Source: Code.org
Women and Black and Latinx students who study AP Computer Science in high school are 10 and 7 times more likely to major in it, respectively.
Source: Code.org
Computer Science should be foundational in schools.
Source: Code.org
Computer Science majors can earn 40% more than the college average.
Source: Code.org
Computing jobs are the #1 source of new wages in the U.S. and there are 400,000 current openings in 2021.
Source: Code.org
Computer Science helps students perform better in other subjects, excel at problem solving and are 17% more likely to attend college.
Source: Code.org
Students who take AP Computer Science Principles or AP Computer Science are 12% and 17% more likely to attend college.
Source: Code.org

If you register a .tech Domain between 5th May to 5th July, .tech Domains and Domain.com will donate all the proceeds to Code.org, one of the world’s largest non-profit organizations that is working to increase access to computer science in schools.

Help support the cause and grab your .tech Domain today.

Help support Code.org’s mission in making computer science accessible to all.

Purchase a .tech domain

Significance of Code.org

Code.org’s mission is to make computer science education accessible to young women and students from marginalised communities. They strive to ensure that every student in every school has the opportunity to learn computer science as part of their core K-12 education.

They focus on free curriculum and course content for schools, Hour of Code events, teacher training, looking at government policies, and developing international partnerships. You can learn more about their charitable organization here

How .tech domains and you can help increase access to computer science. 

Almost everything that we do today is powered by technology and computer science is at the heart of it. Giving students equal access to computer science engenders a more advanced and inclusive future for the world tomorrow.

The .tech domain extension stands for innovation, whether you’re building a startup, coding a new app, or shaping an innovative idea.

You can use your .tech Domain name to:

  • Grow your tech business or a startup
  • Share exciting information about the tech industry
  • Build bustling communities to discuss robotics
  • Write a blog to share the latest industry news
  • Host hackathon events

With a .tech Domain, you can build a unique space for your content whatever part of the tech world you’re in. Use a keyword-rich domain name to build a tech brand, work collaboratively, or educate the world like Code.org.

Register your .tech Domain today to help young women and students from marginalized communities get access to computer science.

Help marginalized communities get access to Computer Science.

Purchase a .tech domain

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Women in Domaining: An Interview with Kelly Hardy https://www.domain.com/blog/women-in-domains/ https://www.domain.com/blog/women-in-domains/#respond Tue, 30 Mar 2021 09:00:00 +0000 https://www.domain.com/blog/?p=4164 Continue Reading]]> Women’s History Month has been celebrated in the United States since March 1987. This observance is a celebration of women’s contributions to history, culture, and society. 

We believe that the Internet has impacted society, culture, and history quite a bit since it became available to the masses in August of 1991. 

And behind the scenes, there are a lot of intelligent, thoughtful, and accomplished women who are influencing the world wide web as we know and experience it today. 

We wanted to speak to those women and find out firsthand what their experiences have been like, to discuss the position of women in domaining, and get their thoughts on the landscape of the future. 

So we sat down with Kelly Hardy, Head of Registry Policy at Centralnic, a leading provider of internet infrastructure services, to speak about her experiences as a woman in this field and why she enjoys working in domains. 

What she has to say is insightful, and provides hope and inspiration for other women who are looking to start a career in tech, which is known to be a male-dominated field

Women in Domaining with Kelly Hardy of Centralnic

Hi Kelly, thanks for sitting down with us today to discuss women in domaining. To start, can you tell us a little bit about yourself?

I don’t think my story is too dissimilar to a lot of people who’ve been in the domain space for a while in that I didn’t have a structured or expected path to get here. 

I started working as a touring music journalist when I was 16 and did that for a little over a decade with time off to go to college. I’ve been a skateboarder most of my life. I have a degree in comic books as comparative literature and had a ton of really strange jobs in the immediate post 9/11 economy. For instance, I briefly had a job opening “anthrax mail” (mail feared to be potentially laced with anthrax) at a water treatment plant in my hometown. I managed an educational performing arts space where I once brought a celebrated performance artist to lecture to the students not knowing he’d recently become a self-described witch doctor. I’ve co-owned a music magazine and small record label and did a bit of time working for big record companies. 

In my mid 20’s I ended up at a brand protection firm and started working with the ICANN community and fell in love with the domain industry. I then opened my own consulting firm and have worked with nearly everyone in the space, including .ME for nearly a decade. I closed that business almost a year ago to become CentralNic’s Head of Registry Policy. 

That is a really interesting career path that brought you to the Domain industry.  Can you describe your current company and your role there?

CentralNic Registry is one of the original domain infrastructure companies. We are a pure play-back end registry provider and also offer marketing, policy advisory, and a vast registrar network to plug our clients into. CentralNic is a really interesting company to work for because there is a deep understanding of the necessity of looking beyond the way we as an industry have always done things and to reach further, connecting the domain space and our clients to the larger Tech and governance communities. 

I am the head of registry policy, which is exactly what it sounds like, but I also run the registry consultancy which is basically a think tank for our registry clients. 

How long have you been in domaining? How did you get your start?

I’ve been in the space since 2006. 

I was a refugee from the music industry where I’d been working as a consultant bouncing between labels helping the heads of record companies, music producers and legal departments streamline their offices and help them make the transition to digital. That kind of thing really kills your love of the actual art but was excellent preparation for the domain industry. 

After that, I worked with Marksmen for a few years and got involved with the ICANN community through them and then started my own consulting firm. I took some time off in the late 2000s to work in television development until I got a call from Garth Miller to work with CoCCA and that was an adventure I didn’t want to turn down. I’ve been primarily working in the space with ccTLDs ever since. 

What attracted you to the domain industry?

The most obvious thing I would say is the travel, and that it is an unusual industry that is full of fascinating characters. 

But if you scratch a little deeper, I think it is that we are providing the infrastructure that connects most of the planet and that is important work. I think it is really beautiful that we help facilitate a tool that can improve lives and change people’s circumstances all over the world. 

I think that we [in the domain industry] are providing the infrastructure that connects most of the planet and that is important work.

Kelly hardy

The most valuable element of the travel is that when you’re going to really remote places, learning how people all over the world use the internet and seeing first-hand that what might be “normal use” to you at “home” doesn’t resemble someone else’s experience. Understanding that this can range from whether it is the device on which the internet is primarily accessed, ingenious ways that small businesses are set up or alternate forms of banking is so helpful for what we do. 

We can’t design a future if we don’t understand what that means holistically. In developing regions, where less stable infrastructure is available, you see people getting really creative. In these instances, we get to see a piece of the future and I think we are really lucky in that way.

As a woman, do you feel represented in the domain community? Why or why not?

This is an interesting question. 

I’ve been in the domain industry long enough that I remember a time when there were maybe a handful of women who had any visibility in the space and the culture was very different. Now the demographic has shifted radically, and generally, for tech, we may have a statistically larger saturation of women. In terms of being able to look around and see other women present, who are being treated like people, I absolutely feel represented. 

In terms of being able to look around and see other women present [in the domain industry], who are being treated like people, I absolutely feel represented.

kelly hardy

However, in terms of women or people of color in positions of power in the domain industry and representation there, we have a long way to go. I have a lot of hope though, seeing how fast and how much the industry has changed. 

CentralNic is the first large company in the industry that I have worked for in-house and I feel really lucky to be involved with an organization that treats its employees well and is invested in their development. Leadership isn’t strictly male and there is real diversity both racially and geographically. There is still work to be done there, but it feels good to support an organization that is self-aware and leading the industry in the right direction.

What might you change to make the industry more welcoming to women?

We need more women and people of color in leadership positions industry-wide. Everyone benefits and we can make better things when there is diversity of thought and experience in the room. 

What are your thoughts on newer TLDs and domain extensions?

I was an early advocate of new TLDs and I feel the same way now that I did in 2008: this is a long game. 

It is not a get-rich-quick scheme and not every TLD will be a success, but I believe there is inherent value in creating TLD diversity on this scale. 

A lot was learned in the last round about what works and what does not. Hopefully, as an industry, we’ve become wiser and have a better idea of what the public user base wants. 

For adoption to really take off, we have to have meaningful promotion of new gTLDs with widespread marketing and education. It isn’t just about selling domains; it is about teaching people how to use the internet as we’ve structured it by releasing new TLDs by the thousand. 

I believe that for this kind of promotion to be effective, everyone involved would have to put ego and self-interest aside and work together to do what is best for the domain ecosystem and the end-user.

Do you have any predictions for what will happen and change within the domain community in the next year? Five years?

I think that the domain community has to start thinking larger than itself. If all we really focus on is selling more domain names, we will stagnate. 

We need to be thinking about what else we can do to make the Internet grow in a meaningful way and what we can be doing for end-users to make their use of the tool easier. 

What advice would you give to women looking to start a career in domains?

I would tell them that this is the rare sector of the tech industry where you can show up and be your entire self. That even though it might not look like it yet, there is room here for everyone and it is getting better and better. And that if you are willing to put in the work you can create something amazing.

Thank you for sharing your thoughts with us on women in domaining for Women’s History Month, Kelly. We appreciate your insights and look forward to seeing your contributions and expertise at play in the domain industry. 

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Why You Should Renew Your Domain Name https://www.domain.com/blog/renew-domain-name/ https://www.domain.com/blog/renew-domain-name/#respond Thu, 06 Aug 2020 09:00:00 +0000 https://www.domain.com/blog/?p=3757 Continue Reading]]> Losing a domain name is more than a slight inconvenience — it’s a big blow to your brand, your business, and your customer relationships.   

If you’re new to domains, you might not realize that they can expire, and that’s because domains aren’t a “one and done” type of purchase. When you register a domain name you’re in effect leasing it for a set amount of time, usually anywhere from 1 to 10 years.  

In this post, we’re discussing the importance of domain names, the lifecycle of domain names, what happens when a domain name expires, and domain name renewal.

Why should you renew your domain name?

The importance of a domain name

Domain names are more important than you might at first realize. They’re a big part of your online identity and represent your business.

A good domain name offers your business credibility and sets it apart from spammy websites. It inspires trust in your customers, gives your SEO efforts a boost, and gives you a central point to grow and market your digital business.

The perils of losing your domain name

When you lose your domain name, you lose an integral part of your brand. Your domain is a pivotal touchpoint that people have with your brand — in essence, it’s the address they need to arrive on your digital doorstep.

If you don’t renew your domain name and it expires, it’s available for purchase by just about anyone, including your competitors. Could you imagine a competitor snatching up your domain name and redirecting it to their main site? They wouldn’t even have to create a redirect to hurt your business, all they’d have to do is hold on to the domain name so that you can’t use it anymore.

Expired domain names are a hot commodity. Once a domain name has been registered and used, it can offer a history of established website traffic and backlinks, making them valuable to a great many people.

It’s not just competitors you have to worry about when your domain name expires. An expired domain name can impact your SEO, or search engine optimization. If your site goes down because your domain expired, it looks pretty bad to search engines, and there’s a good chance your site will lose its ranking in search engine results.

And then there’s the brand-building aspect that you have to worry about. When a domain name expires, you risk losing it altogether to another buyer. That means all the hard work you’ve put into marketing, establishing your site, and creating consumer trust is gone. GONE. It’ll set you back to the beginning of your digital journey and you’ll need to build those things all over again.

Real-life examples of expired domain names

Have you heard of Foursquare? When they were just a startup, they forgot to renew their domain name. For a business that was valued at nearly $80 million dollars at the time, that was a giant mistake and left them open to a lot of ridicule.

An expired domain name can also hit you where it hurts the most — right in your wallet. In 2017, Sorenson communications forgot to renew their domain name. However, they’re a provider of services for many Americans with disabilities and their domain expiration gaff was deemed “a preventable service outage.” In the end, they had to pay $2.7 million dollars on top of an additional $252 thousand dollar penalty. Ouch.

The lifecycle of a domain name

Domain name lifecycles can be broken down into four pieces: Active, Expired, Redemption Grace Period, and Pending Deletion.

  • Active
    • When your domain is active, you can change its settings and modify contact information. Having an active domain name is essential to keeping your website online and your professional email working.
    • A domain becomes active once it’s been registered, those registration periods lasting anywhere from 1 to 10 years.
  • Expired
    • A domain officially becomes expired one day after its expiration date. Your website and any email addresses associated with your domain name won’t function. Instead, your website will display a “parked” page.
    • Note: Others can bid on and attempt to purchase the domain name as soon as it expires; however, your claim to the domain takes priority over 3rd party bids if you renew your domain within 30 days of its expiration.
  • Redemption Grace Period
    • After about 45 days of being in an expired state, the domain name will enter a redemption grace period. Some TLDs may enter redemption status the day after they expire.
    • Note: If your domain is in a redemption period you can still retrieve it. Most registrars will charge a redemption fee in addition to your normal domain renewal rate. You can contact us if your domain was registered through Domain.com and you need to redeem it during the redemption period.
  • Pending Delete
    • Once a domain enters the pending delete stage it can no longer be retrieved. It will remain in this status for about 5 days and then be released back into the public for new registration. If this happens, you can try to purchase the domain name again, assuming someone else doesn’t, and not have to pay any redemption fees, only the regular registration fee.

Domain name renewals

If you’re a Domain.com customer, we make renewing your domain easy. Instead of having to set a yearly calendar reminder or a bunch of reminders depending on how many domains you own, we give you the option of automatically renewing your domain name.

You can find the auto-renewal option in your account once you’re logged in. All you have to do is click “Domains” at the top left of the page, then select “Manage” under the domain name you’d like to set to auto-renew. You should then see the selection for auto-renew, and a quick switch of the toggle is all it takes as you see below.

Domain name renewal tips

Here are some tips we’ve put together to try and help make life a little easier when managing your domains.

  • Keep your renewal reminder notices turned on. If you turn them off and don’t have auto-renew set up, it could be a recipe for disaster. We’ll send an email 30 days before your domain is set to expire and again within 5 days of the day it expires.
  • Set your domains to automatically renew. This way, you won’t have to worry about missing an email reminder in a potentially over-crowded inbox.
  • Update any outdated billing information. If you lose your credit or debit card, or if it expires naturally, you don’t want to find yourself in a bind. Instead of risking the loss of your domain name, go through your statements to see what charges are there and update those services with your new card information.
  • Consolidate, consolidate, consolidate! It’s not easy keeping track of multiple domain names with different expiration dates across different registrars. We recommend keeping your domains with one registrar where you can see them all in one place.
  • Is your email address up to date? If it’s not, you’ll never receive any domain expiration reminder emails. If the domain is your own, make sure your email address isn’t associated with a school or business you no longer attend or work for.

Protect your business, your brand, and your site with domain auto- renew

Purchasing a domain name is your first investment in your website and online business. Keep the momentum going by setting it to auto-renew so that you don’t lose your domain name and tarnish your brand.

No domain name? Grab yours today at Domain.com!

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Why a Premium Domain Name Makes Sense for Your Business https://www.domain.com/blog/why-a-premium-domain-name-makes-sense-for-your-business/ https://www.domain.com/blog/why-a-premium-domain-name-makes-sense-for-your-business/#respond Mon, 27 Jul 2020 09:00:00 +0000 https://www.domain.com/blog/?p=3748 Continue Reading]]> The Internet is a busy landscape. As of January 2020, there were more than 1.74 billion live websites.

While every website needs a domain name, not every person who registers a domain name actually builds a site and uses their domain. So, it’s safe to say that there are far more than 1.74 billion registered domain names. 

It’s been over 35 years since the first domain name was registered in March of ‘85, and it’s become harder and harder for people to find the exact domain name they want. Many have already been registered, especially if they’re composed of words found in the dictionary and popular extensions.

So what’s a person to do?

First things first, just because a domain name is already registered doesn’t mean it’s guaranteed to be unavailable for your use. There’s a big market of people who buy, sell, and invest in domain names that have already been registered, and more specifically, in premium domains. 

Premium domains have already been registered and are considered valuable — they’re shorter and keyword-rich, and that’s often reflected in their cost. Despite the initial investment, they could end up saving you marketing dollars over time as you won’t need to spend money slinging a second-rate domain name. 

But what other advantages do premium domain names offer? 

The benefits of using a premium domain name for business

Premium domain names give your business an advantage over the competition. Let’s explore how and why that is. 

Branding & Recognition

Branding your business is essential, and there’s a lot to a brand, including your domain name. Consistency is essential to your brand, and that includes having a domain name that speaks to what your business and site are all about. Premium domain names like food.com, cars.com, and vacation.com are all great examples of this, and put your business’s specialty and focus front and center. 

Marketing 

A great premium domain name gives your marketing efforts a boost. Since premium domains are often shorter and contain keywords, they’re easier to remember than a subpar domain name that’s riddled with hyphens and numbers. 

This all works in your favor when it comes to marketing, like word-of-mouth marketing, because your customers will have an easier time recalling your domain and sharing it with others. It also helps people retain and remember your domain name when they see it printed on materials, like business cards or flyers. In the long run, a premium domain name can save you money because people are wont to remember it — you won’t waste funds on constantly getting your mediocre domain name in front of peoples’ faces to try and cajole them into visiting your site. 

Credibility & Authority

In business, credibility is vital. In today’s digital age, a domain name is oftentimes the first interaction someone has with a brand. Your domain name can make or break someone’s first impression of your business and site. 

Let’s set the scenario: You’re looking to buy a new car and want to take out a loan, but you’re not sure who to work with so you hop over to Google and run an online search. Now, you’re going to see a TON of results — but what will you click on — a search result with a domain of loans.com, or a search result with a domain like car-loans1135s.com? 

When it comes to first impressions, premium domain names give you credibility and authority over the competition. 

Website Traffic

Premium domain names are more likely to get you direct, type-in traffic on your website. 

What this means is that people are typing your (short & keyword-friendly) premium domain name into the URL bar to search those keywords instead of using a dedicated search engine. And voila! They land on your site because your premium domain matches their search terms. Direct website traffic is a boon for your business — in fact, direct traffic is known to have high conversion rates

SEO Benefits

SEO can seem mystifying — is it a science? Is it some kind of wizardry? SEO, or Search Engine Optimization, is the practice of optimizing your website so that it performs better in online search results. 

The whole point of SEO is to make sure that the sites that are most useful and relevant to the end user’s query surface first in the results. 

If your domain name is shorter and key-word rich, like with premium domains, it’s more likely to appear higher in the search results. Now, granted, you have to actually have a relevant website, too. Long gone are the days when just a keyword could grant you top placement. But if you have those keywords in your domain name and have a good website, your SEO potential grows drastically. 

How to purchase a premium domain name

Ready to make an investment in your business and website with a premium domain name?

You’ve come to the right place. You can purchase a premium domain through a domain name search on Domain.com, and we also recommend our sister company, BuyDomains.com, that specializes in premium domains. 

When you purchase a premium domain name you’re investing in so many aspects of your business: marketing, branding, SEO, and more. So what are you waiting for? Get a leg up on your online competition with a premium domain name today

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What is WHOIS and How Is It Used? https://www.domain.com/blog/what-is-whois-and-how-is-it-used/ https://www.domain.com/blog/what-is-whois-and-how-is-it-used/#respond Fri, 17 Jul 2020 09:00:00 +0000 https://www.domain.com/blog/?p=3727 Continue Reading]]> Every domain name that’s been registered belongs to someone, and by default, that registration information is public. 

WHOIS is a way of storing that information and making it available for the public to search. 

In this post, we’ll dive into the WHOIS public database to understand what kind of information is stored there, why it’s available, and how you can use it. We’ll also discuss options at your disposal for keeping your personal information private in the WHOIS database. 

What is WHOIS?

WHOIS is a public database that houses the information collected when someone registers a domain name or updates their DNS settings.

ICANN, the International Corporation for Assigned Names and Numbers, regulates the WHOIS database. They’ve done so since 1982, back in the wild and wooly days of the early Internet. They describe the WHOIS service as a “ …free, publicly available directory containing the contact and technical information of registered domain name registrants.”

The registration data that’s stored in the WHOIS database is actually held in different locations, all managed by different registries and registrars. A registry owns and manages domain extensions, like Verisign who owns .com and .net, but they don’t sell them. Instead, their domains are sold and registered through different registrars, like Domain.com

Why was the WHOIS database created?

Initially, the database was created as a directory. It listed “the contact information … of anyone transmitting data across the ARPANET,” a building block of the Internet as we know it today. 

Think about it: The Internet we’re familiar with today is absolutely massive. Odds are, you can find just about anything on the Internet. But how often have you stopped to think about where the information is coming from and who’s behind it? With the rise and prominence of fake news, it’s more important now than ever before to know the source of your information. 

WHOIS helps to democratize the Internet. Anyone, from businesses and corporations to law enforcement and individual users, can access and use the WHOIS database to find out who is behind a domain name and any associated website. 

Beyond that, many people find the WHOIS database a great tool for business opportunities. If you’re looking to take your business online or start a website you’re going to need a domain name. However, as you get started, you might find that the domain name you want is already registered by someone else. You can use the WHOIS database to get their contact information and reach out to try and broker and deal for the domain name you want. 

What kind of information is stored in the WHOIS database?

When a domain name is registered the registrant has to supply their information and it needs to be accurate. If you supply false information when registering your domain name you run the risk of losing your domain. ICANN writes, “If the domain name registrant knowingly provides inaccurate information, fails to update information within seven days of any change, or does not respond within 15 days to an inquiry about accuracy, the domain name may be suspended or cancelled.”

The information collected during the domain registration process includes your:

  • Name. 
  • Address. 
  • Phone Number. 
  • Email Address. 

That’s pretty sensitive information to have at anyone’s fingertips, especially the Internet-at-large. If you’d rather not have all of your personal information easily searchable by anyone with an internet connection, you do have options. 

Most every domain name registrar offers some form of domain privacy, which is just as it sounds. Domain privacy allows you to supplant the registrar’s information for your own, so instead of having your contact information displayed in WHOIS Lookup results, your registrar’s will show. If someone needs to contact you about your domain name your registrar acts as the “middle man” — they’ll direct any inquiries to you for you to view and act upon. 

At Domain.com, we’ve taken domain privacy to the next level. We offer Domain Privacy + Protection, a tool that keeps your information out of the WHOIS database and provides malware scans and blacklist prevention, the latter powered by SiteLock. 

In addition to your information (or your registrar’s if you’re using domain privacy), WHOIS Lookup results display information about your registrar, administrative contacts, and technical contacts. This information is incredibly useful to have on hand if you run into any technical issues with your domain or site. 

WHOIS Lookup limitations

While the WHOIS database stores a massive amount of information about registered domain names, it doesn’t display all of the registration information for every domain name. Certain TLDs, like .com and .net, will always have their registration information in the WHOIS database. Other TLDs, like .me or .gov, display less information. And then there are some domain extensions, like .asia or .coop, that don’t allow for domain privacy, so the registrant information will always be searchable and viewable. 

ICANN is always working to improve the WHOIS system and has acknowledged that “The evolution of the Internet ecosystem has created challenges for WHOIS in every area.” 

Rest assured that as improvements are made, Domain.com will continue to strive in providing the most accurate information while ensuring you have the tools you need to maintain your domain privacy and protection. 

Ready to perform a WHOIS Lookup?

Get started researching domain names today at Domain.com

If you have any questions about understanding your WHOIS Lookup results, or any other questions about WHOIS in general, let us know in the comments below. Happy searching!

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How to Choose the Best E-Commerce Domain Name for Your Business https://www.domain.com/blog/choose-ecommerce-domain-name/ https://www.domain.com/blog/choose-ecommerce-domain-name/#respond Wed, 06 May 2020 09:00:00 +0000 https://www.domain.com/blog/?p=3680 Continue Reading]]> If you’ve ever owned a brick-and-mortar business, you know the amount of painstaking consideration that goes into each decision you make regarding your physical location.

What you may not realize is that you should put just as much effort and care into each decision you make when building your business’ website and digital presence.

As your business name and signage draw foot traffic to your shops, domain names attract visitors to your e-commerce website. And as the number of visitors to your site increases, so does your potential to make more sales.

The thing is, not every domain is a great one. So, how do you choose a domain name for your e-commerce business and site AND feel confident that it’s a good choice?

That’s what we’ll figure out today. By the time you’ve read this post you’ll know exactly how to land the perfect domain name — and avoid the duds.

Tips for choosing an e-commerce domain name.

Launching an online business is an exciting venture. But before you can build your website, add your wares, and start selling, you have to purchase a domain name.

Juliet may have said that, “A rose by any other name would smell as sweet,” but we’d have to disagree. There’s a lot to a name, and some resonate with people better than others. 

Here’s what you need to know about choosing a domain name to create a strong, branded e-commerce business.

Look for your exact match domain name.

If you already have a business name that people know and trust, it’s in your best interest to find the matching domain name. Your business identity should be consistent, both online and off, so you don’t want to use two different names if you can avoid it.

However, it isn’t always easy to find a domain name that exactly matches your business name, especially if you’re only searching for a .com domain name.

But don’t get disheartened! Just because your exact match domain name isn’t readily available, doesn’t mean all hope is lost. Here’s what you can do about it.

Expand your domain extension search horizons.

If you know anything about domains, you know .com has long been considered the king. Why is that?

The .com domain is one of the original six domain extensions, or TLDs, created in 1985 with the inception of the DNS, or Domain Name System. Much of .com’s notoriety has to do with the fact that it’s familiar to people. But familiarity isn’t what you’re after with a domain name — relevancy and memorability are.

For the most relevant, memorable domain name, you might need to think outside the .com box. Instead, consider using a newer domain extension, or nTLD, to create the perfect domain name.

By choosing an nTLD for your domain name, you can get a more descriptive domain name that clearly imparts the purpose of your site and business. Here’s an example of what that looks like in practice.

Gary owns a coffee shop in a small town outside of Buffalo, New York. He loves seeing his customers every morning and afternoon, and business is booming. With such great results at his shop, he decides to take his products online and start selling coffee by the pound.

He searches for his desired domain name: GarysCoffee.com, but alas, it’s taken! Instead of getting discouraged he sees another domain extension, .online, and thinks, “Could this be it?”

He searches and it’s available! What a perfect domain name for him… it has his business name front and center (GarysCoffee) and his selected domain extension (.online) is descriptive of his growing, expanding business and intent to sell online. 

Other great domain extensions to consider for e-commerce businesses are:

Need some more convincing?

Top name brands and businesses are getting creative (and memorable) with domain names like kindle.store and alexa.online.

Consider purchasing a premium domain name.

Perhaps when you first searched for a domain name you saw the one you wanted in the results, but it was more expensive than the others. Why is that?

Chances are it was a premium domain name. Premium domain names have been registered in the past. They’re keyword-rich, which can help give your site’s SEO a boost, and they’re often shorter and more memorable. All of these characteristics serve to make them brandable and increase their value.

And if the premium domain was previously used for a website, it may even come with established website traffic which could help any new website owner!

Premium domain names are a great investment in your e-commerce business, so don’t overlook them.

Avoid hyphens and extra characters in your domain name.

It happens all the time…

Someone can’t find their desired domain name, so they decide to add a few hyphens and a couple of numbers, and perfect! Right?

Not even a little bit.

Let’s revisit Gary’s Coffee Shop and see what would’ve happened had he done this when choosing a domain name. If instead of selecting “garyscoffee.online” or “garyscoffee.shop” he’d selected “garys-coffee-736.com,” he would’ve made a big mistake.

Take your customers and site visitors into account when choosing your domain name. The more random characters and numbers you have in your domain, the less likely it is for them to remember it. And that means they could misspell your domain name and end up on a competitor’s site, or assume your website is no longer functioning and you’ve gone out business.

Unless your business name is hyphenated and has numbers, and your customers are very familiar with it, don’t include them in your domain name.

Stop with the unique spelling.

Everyone is unique and so are businesses.

In fact, you must have a differentiator that sets you apart from your competitors. Just don’t make that differentiator a uniquely spelled domain name. You might think that having an interestingly spelled domain means it’s memorable, but that’s usually not the case. Hyphens between every other letter and random numbers at the end of your domain name are difficult to remember.

If you want your domain name to be memorable, make sure it passes the “Radio Test.”

Can you pass the Radio Test?

A lot of domainers will refer to the Radio Test as a way to test the quality of your domain name.

For your domain name to pass the test, pretend that you’re running a commercial or advertisement on a local radio station. At the end of your promo the host reads your domain name aloud and directs listeners to visit your website.

If someone can easily spell your domain name based on how they heard it pronounced, then congratulations! Your domain name has passed the radio test. If not, you’ve failed and should go back to the drawing board. You can try the radio test at home with friends and family. 

There are many letters and combinations of letters that sound alike, like “ph” and “f” — so make sure you’re spelling your domain name in the most common fashion instead of using the most interesting spelling.  

Your domain name should be strong and branded.

Your domain name will oftentimes be the first point of contact someone has with your business and brand.

By making your domain name meaningful and leveraging the 1000s of new top-level domain extensions that exist, you can create a relevant, contextual domain name that drives more visitors and business to your site.

Domain names aid in brand identity and recall, so remember to make yours pronounceable and easy to spell.

Ready to find the perfect domain name and launch your e-commerce business? Get started with Domain.com.

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10 Businesses That Should Use a .ONLINE Domain. Are You One of Them? https://www.domain.com/blog/10-businesses-that-should-use-a-online-domain-are-you-one-of-them/ Fri, 27 Mar 2020 17:53:18 +0000 https://www.domain.com/blog/?p=3641 Continue Reading]]> Every brand, whether it’s a personal or a well-established company, needs to be online in order to connect with its audience, increase brand awareness, beat the competition and stay relevant. With the emergence of new and versatile domain extensions, brands now have the opportunity to not only opt for names of their choice but also get creative with their web addresses.

Benefits of a .ONLINE domain name.

One such domain extension is .online. It is a versatile domain name that comes with multiple benefits such as:

  • It is available.
  • It is globally understood – the word online is understood in more than 25 languages.
  • It is meaningful.
  • It is brandable.
  • It is relevant.
  • …and many more.

Here are 10 businesses or industries that can use this highly adaptable domain extension to create a memorable online brand.

1. Architecture

Even an engineering and design-oriented field like architecture, which is dominated by blueprints and scaled models, cannot afford to ignore the importance of a strong online presence.

With a domain name on a .online extension, you can craft your unique online brand that mirrors your offline style in terms of color scheme, design elements and other aesthetic aspects.

You can use your .online website to showcase your credentials as an architect or architectural firm, introduce your team to potential clients, upload blueprints and other plans of your best projects and provide contact information. For example, www.architectscollective.online or www.buildingblokes.online.

2. Interior Designing

The word ‘online’ is a universally understood and accepted term, which makes it the perfect choice for the web address of an interior designer or a design firm, especially if it wishes to find clients in multiple geographies.

With a well-designed website on a .online extension, you can not only showcase your best projects but also get into the details of your thought process, your inspirations and aesthetic understanding. Your favorite works can truly come alive in the form of a story when presented online.

You can take the visitors on a virtual journey of how you transformed your client’s vision into a beautiful cafe, restaurant, home or office space. Examples of meaningful domain names include www.bestinteriors.online or www.designbydavid.online.

3. Real estate

Real estate deals are only sealed after in-person meetings and site visits but that doesn’t mean that a real-estate company should ignore being online.

A website that states your company’s history, property listings with photographs, 360-degree views and videos as well as client testimonials can enhance the legitimacy and reputation of your business.

A domain name that includes your company’s name and the .online domain extension is a great way to establish your online presence. For example, www.youradobe.online or www.malikestate.online.

4. Agriculture

The penetration of the Internet is no longer restricted to urban areas. Farmers in almost all countries heavily rely on the Internet for gaining useful information regarding weather conditions, new methods of farming and irrigation, agricultural technology, market trends and new products.

By creating a website on the .online extension, an agricultural company can create a unique online brand that stands out but still resonates with its offline work. For instance, your website can be an important tool for highlighting your CSR work, case studies and promoting any technological or product innovation that your company may have created or contributed to.

It can also be a source of information, not just for farmers but also for people who ascribe to clean and organic food consumption. This is especially beneficial for an agricultural company that wants to establish itself as an industry expert. A few examples include www.agricare.online or www.agrotalks.online.

5. Advertising

If there’s one industry that has truly been revolutionized due to the digital revolution, it is marketing and advertising. New digital-only advertising agencies are mushrooming at a rapid rate to cater to the new businesses.

Veteran firms that earlier prided themselves on their TV ads and witty print messaging are creating and expanding their digital footprint to stay in the game. For agencies with digital at their core as well as those looking to expand from traditional channels to digital, the .online domain extension provides the ideal base for building a memorable brand.

Firstly, it gives you an easy and relatively inexpensive opportunity to create a brand-new website that still resonates with the name and reputation you have already created in the industry.

Secondly, it lends greater credibility to your passion and expertise in all things digital by its mere definition. For instance if you are an advertising company called Vibgyor and are now getting into digital marketing, your domain name can me www.vibgyordigital.online. In fact, an Australian digital marketing agency called Louder Online has a similar domain name at www.louder.online.

6. Music

Music is the universal language and there’s no reason why your musical creations shouldn’t transcend borders. Whether you’re an amateur musician or someone who has already garnered fame locally through live performances, you should consider taking your music “online” with the help of the .online domain extension.

You can use your website to post recordings of your music, studio sessions to give fans a glimpse into what goes on behind the scenes, stripped-down acoustic versions of your favorite tracks, tour dates and so much more. For example, you could have www.learntrumpet.online (if you’re a music teacher) or www.martinsings.online (if you’re a singer).

7. Healthcare

Thanks to digitalization, healthcare is now literally available at one’s fingertips. Whether it’s finding practitioners in the area, booking appointments, ordering medication or seeking advice and information, every kind of healthcare brand or company benefits immensely from being online.

The .online domain extension can help you create a digital presence that exemplifies how digitally-savvy you are. It can help you become a useful and reliable source of information for both patients and healthcare professionals. For example, www.healthytalk.online or www.findadoctor.online.

8. Food

Having an online presence offers a wide range of branding and expansion opportunities to anyone in the food industry. For standalone restaurants, bakeries, home chefs or family-owned food businesses, a website is the perfect platform to showcase your legacy and expertise.

For those companies that are new entrants to the digital world, the .online extension is a short and sweet way of letting patrons know that you are now online.

Moreover, with the trend or ordering food online on a drastic rise, every food establishment needs a strong online presence to allow people to place online orders and to manage them efficiently. For example, www.veggietreats.online or www.expressfood.online.

9. Beauty

Whether you’re a beauty blogger or a well-established beauty brand, there is a lot you can do with a domain extension as versatile as .online. Consider the following names for creating a personal brand out of your blog: www.beautyonduty.online or www.allmadeup.online. All make for fun, catchy and creative domain names that are sure to entice beauty enthusiasts to click on your website link.

Beauty brands can use the .online extension to create their brand website or microsites for new products or campaigns. For instance, if you have recently come out with a revolutionary product, you can create a standalone page for it that includes the product and/or your brand name followed by .online. You can also create domain names for campaigns and giveaways using .online, such as www.getpouty.online (for a lipstick giveaway) or www.freemakeover.online (for a free online makeup consultation).

10. Sports

Sports channels can use the .online extension to create a web presence that’s different from but still relatable to your reputed name, such as www.allforsports.online. This online platform can be used for showing live scores, clips from tournaments and reviews by experts.

Sports enthusiasts and experts can also use the .online extension to create blogs that post exciting content on sports analysis, predictions and highlights, for instance, www.yourtopsport.online or www.matchpointbygreg.online.

Get .ONLINE today.

With an easily available and versatile domain extension such as .online, there is no excuse for you to put off creating an outstanding online brand for yourself with immense potential for growth and popularity.

Author Bio

Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter

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