website hosting – Domain.com | Blog https://www.domain.com/blog Mon, 21 Mar 2022 13:56:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.domain.com/blog/wp-content/uploads/2021/03/favicon.png website hosting – Domain.com | Blog https://www.domain.com/blog 32 32 Transferring Domain Name Ownership: Everything You Need to Know https://www.domain.com/blog/transferring-domain-name-ownership-everything-you-need-to-know/ https://www.domain.com/blog/transferring-domain-name-ownership-everything-you-need-to-know/#respond Tue, 15 Mar 2022 09:00:00 +0000 https://www.domain.com/blog/?p=2661 Continue Reading]]> Transferring a domain name is a straightforward process. 

Sure, there are a few steps to the whole thing, but they aren’t complex or anxiety-inducing, especially not when you have a guide.  

In this post, we cover the A to Z of how to transfer a domain name. Keep reading, and you’ll learn the following information: 

  • What does it mean to transfer a domain name? 
  • Common reasons for transferring a domain name. 
  • How to transfer a domain name. 
  • Cost of transferring a domain name.  
  • Whether or not your website and email will go down during a domain transfer. 
  • And more! 

Use the table of contents below to jump to a particular section in this guide or start from the top for a comprehensive overview of transferring domain names.  

Domain Name Transfer FAQs 

Here’s everything you need to know about transferring domain names in one place.  

What does it mean to transfer a domain name? 

Transferring a domain name means moving a domain from the registrar where it is currently managed to a different registrar.  

Definition of registrar: A registrar is an accredited business that sells domain registration services to the public.
Definition of the word registrar.

Why transfer a domain name? 

You might want to transfer your domain name from one registrar to another for any number of reasons. Below, we’ve listed some of the most common reasons we hear from our domain registrants.  

  • Cost and value.  
    • Registrars determine their own pricing based on the products and services they sell. Some registrars, like Domain.com, offer free perks with your domain registration (like email forwarding, URL forwarding, and more).  
    • If you’re not happy with the pricing structure of your current registrar and the features they offer, it may be time to make a change.  
  • Domain management and user-friendliness.  
    • Managing your domain names shouldn’t be a hassle. Choose a registrar who prioritizes ease of use and offers all the features you need.  
    • Some registrars offer their own services and seamless integrations for things like email and hosting — while others offer clunky 3rd party integrations that may slow you down.  
  • Domain name is changing ownership.  
    • Did you sell a domain name? Or purchase one from someone else? That domain needs to be transferred to its new owner. 
  • Customer support.  

How long does it take to transfer a domain name? 

Transferring a domain name is a quick process. Once you’ve completed a few steps (like making sure the domain is unlocked, etc.), the rest of the process is taken care of by the registrars.  

You can complete your portion of the transfer process in one sitting (which we recommend for security reasons) It only takes an hour or two, max, and that’s being generous. Then, the registrars do their parts to complete your transfer which can take up to 5-7 business days.  

How to Transfer a Domain Name | Domain.com

What do I need to transfer a domain name? 

To facilitate a successful domain name transfer, ensure the following four criteria are met: 

  1. Domain(s) must be valid and registered with another registrar.  
  2. The domain(s) must have been registered for at least 60 days and in unlock status.  
  3. Admin contact and domain registrant information must be up-to-date.  
  4. You have your transfer authorization, or EPP code, from the registrar you’re moving away from.  

Does transferring a domain name affect my custom email address? 

Moving your domain name doesn’t mean you have to move your email hosting. 

Are you using a third party to host your email? If so, it shouldn’t be affected by transferring a domain name. Domain.com does not make changes to the name servers for your domain during the transfer process.  

If your custom email address is hosted with your domain provider, a transfer could affect you. To avoid that, make sure to transfer your email account’s MX records to your new registrar while transferring your domain. By doing this, you’ll ensure your email account is linked to your domain name. However, you’ll continue to manage your email with your original provider. 

Want to transfer to Domain.com and manage your email with us? Create a Google Workspace account with Domain.com and migrate your email to that account.  

Will my website go down during a domain name transfer? 

Nope!  

When you transfer a domain name from one registrar to another, that’s literally all you’re doing. You’re not moving your email or hosting. During the domain transfer process, your nameservers don’t change — they’ll stay pointed to the same pre-transfer nameservers.  

Now, it’s another story if you’re changing your hosting provider along with your domain registrar. If you decide to change your website host, follow these steps to avoid site downtime: 

  • Import your DNS records to your new hosting provider (it may be your new registrar.) 
  • Double-check to make sure the DNS information is correct.  
  • Change the nameservers at the originating registrar.  
    • You may have to wait for propagation; it could take 24-48 hours.  

Another scenario to consider is if you’re using the default nameservers of your current (pre-transfer) registrar. Many registrars offer access to free nameservers so long as your domain remains registered with them. If you decide to transfer your domain, you could lose access to those nameservers.  

If you’re unsure whether you’re using default nameservers, ask your registrar BEFORE you transfer your domain. We recommend keeping your domain pointed to your hosting provider’s nameservers.  

Will my website content transfer along with my domain name?  

No. Your website content will remain hosted wherever your site is hosted.  

Your domain will love it here.

Can I make changes to a domain while it’s being transferred? 

You cannot make any changes to a domain name when it’s actively in the transfer process.  

This means you’re unable to: 

  • Update nameservers. 
  • Change the WHOIS registration information.  
  • Renew the domain registration.  

If you must make one of those edits, you’ll need to contact the originating registrar with a request to cancel the transfer. Otherwise, you’ll need to wait the standard 5-7 business days for the process to finish so you can make your edits.  

Can I transfer an expired or expiring domain name?  

Domain names must be in good standing for transferral.  

Attempting to transfer a domain that is on hold, expired, or expiring within 10 days can sometimes cause unexpected complications. If your domain is in one of those statuses and you’re looking to transfer it, call our transfer team for assistance at 800-403-3568.  

How do I prepare my domain name for transfer?  

Ready to transfer your domain name? Verify that you’ve got the following ducks in a row with your current registrar and you will be.

  • Unlock your domain name.  
  • Disable your domain’s privacy settings.  
  • Ensure the admin contact information is updated and correct.  
  • Get your transfer authorization code, also known as an EPP code.  
    • Depending on your registrar, you may need to contact them directly for your code.  
  • Ensure your domain is at least 60 days old or opt-out of your domain lock. 
  • Make sure your domain isn’t tangled up in any legal disputes as that’s a quick way to get it locked at the registry level.  

What is the 60-day domain lock? 

As of December 1, 2016, domain registrars are required to impose a lock that prevents a domain name from transfer for 60 days post-change to a registrant’s information.  

The good news? Registrars can provide a way to opt out of the 60-day lock. Not all registrars offer that ability upfront, which can make life difficult when managing domain names.  

At Domain.com, we believe you should have total management of your domain name, so we provide the option to unlock your domain right from your account dashboard. Simply toggle your domain lock on or off, depending on your needs.

Screenshot of the Domain Lock enabled in a Domain.com account.
Domain Lock enabled in a Domain.com account

How much does it cost to transfer a domain name?  

ICANN, the non-profit organization that oversees domains, requires that domain names be renewed for an additional year when transferred.  

At Domain.com, you can transfer your domain name for as low as $9.99. We don’t charge additional fees for domain name transfers, though the same can’t necessarily be said for all domain registrars.  

Transferring domain names to Domain.com 

Looking to transfer your domain name to Domain.com? Thanks for your consideration! Here’s what you need to know.  

Why should I transfer my domain name to Domain.com? 

Domain names are our bread and butter, and we’ve been a leader in the industry since 2000.  

However, it isn’t our age that makes us a great fit for your domains; it’s the fact that we’re designed to make managing your domains a breeze. Here’s how we do it… 

Straightforward domain management. 

Your domain dashboard lets you quickly and easily manage your domain names. That means no hunting around for hidden tools — toggle the most important features on or off as you need them.  

Screenshot of a Domain.com account summary dashboard that shows common domain management actions.
Screenshot of an account summary dashboard.

Once logged in, you can manage additional domain features (like pointers and subdomains) from the menu immediately to the left of your summary dashboard.  

Plentiful hosting options. 

We’re here to make your life easier when it comes to domains and to help you create and build your online presence.  

We don’t just offer over 300 TLDs for registration; we offer various website hosting and builder services, email, and more! 

Automatic domain name renewal.  

Your claim to your domain name has an expiration date.  

When your domain registration period runs out, so does your ownership of that domain name. You can leave yourself a reminder on your calendar to manually renew it, or you can use Domain.com’s Auto Renewal feature so that it’s one less thing to worry about.  

Cost-conscious pricing.  

We offer some of the most competitive pricing available in the domain name industry. Don’t believe us? Check it out for yourself. We’re not in the business of hiding our pricing and making it difficult to find.  

24/7 customer support.  

Sometimes, we all need a little help. Our teams are there for you 24/7.  

You can reach our teams by phone or live chat, and you have a comprehensive Knowledge Base chock-full of FAQs and step-by-step guidance at your disposal.  

How to transfer your domain from GoDaddy to Domain.com. 

Ready to make the move to Domain.com from GoDaddy? Here are the steps you’ll take to transfer your domain name to Domain.com.  

  1. Log into your GoDaddy Account Manager.  
  2. In the “My Products” section, find and click “Domain Manager.” 
  3. Use the checkbox(es) to select the domain name(s) you want to modify.  
  4. Above the list of your domain names, select “Locking.” 
  5. To unlock the domain(s), clear the lock domains checkbox.  
  6. Select “OK.” 
  7. Click “OK” again. 

To retrieve your transfer authorization code from GoDaddy, follow these steps:

  1. Log into your GoDaddy Account Manager.  
  2. In the “My Products” section, click “Domain Manager.” 
  3. Select the domain name whose authorization code you want.  
  4. In the “Authorization Code” field, click the “Send by Email” hyperlink. 
  5. Select “OK.” 
  6. Click “OK” again. 

After submitting your transfer request to Domain.com, we’ll then send you an email confirming your transfer. Make sure to confirm your transfer via that email. Within it, we provide a link to your account so you can log in and enter your transfer authorization code.  

And that’s it! 

Transfer your domain name and build your online presence  

Transferring a domain name shouldn’t be a complicated process. At Domain.com, our goal is to make your domain name transfer as painless and intuitive as possible.  

If you have any questions, don’t hesitate to reach out to our teams, leave a comment down below, or check out this Knowledge Base article to learn more about transferring a domain name to your account.

Transfer your domain name today.

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How to Start a Beauty Blog https://www.domain.com/blog/start-beauty-blog/ https://www.domain.com/blog/start-beauty-blog/#respond Wed, 13 Jan 2021 09:00:00 +0000 https://www.domain.com/blog/?p=3905 Continue Reading]]> The barriers to getting online and starting a blog are lower than ever. 

There are millions of published blogs — over 570 million, and that number keeps growing. And nowadays, it’s easy to start a blog with no technical knowledge. 

If you have a passion for beauty, skincare, and appearance, then creating a beauty blog is a great outlet for you. With a blog, you can share your passion with the world, earn income, and potentially make a name for yourself in the industry. 

The beauty business is booming and is anticipated to grow annually at 5.1%. The sooner you get started and make your mark, the better your chances of establishing yourself as an essential part of the industry. 

Today, we’re talking about how to create a beauty blog. From planning, creating, branding, building, marketing, and best practices — we’ve got you covered. 

Keep reading to learn how to start a beauty blog step-by-step. 

Start a Beauty Blog

Beauty blogs are popular and there are quite a few out there you can look to for inspiration before starting your own. 

Why do people start beauty blogs? There are many reasons, but here are some of the common ones:

  • Connect with a wide audience of other beauty aficionados.
  • Provide tutorials on how to achieve the perfect look.
  • Build a brand.
  • Become an authority in the beauty industry.
  • Earn an income doing something you love.
  • Inspire confidence in others.
  • Access to exclusive or limited edition merchandise and samples.

What is your motivation to start a blog? Your reasons and motivations will help inform the type of blog you ultimately create and the audience you target. 

How to Create a Beauty Blog

You wouldn’t build a house without a framework, and the same thing is true for your blog. Now that you’ve had some time to think about your motivations and reasons for starting a blog, it’s time to plan. 

There’s no right way to plan your blog — some prefer good ol’ pencil and paper and others prefer to keep their plans online. If you choose the latter, consider using a tool like Microsoft 365 or Google Workspace. Both offer the ability to create, edit, and track documents from wherever you have an internet connection. Your plans are your blog’s roadmap, so you’ll want to keep a record of them to refer back to and make adjustments as your blog grows. 

What kind of planning is needed to start your beauty blog? Let’s look at what it takes. 

Decide on Your Audience and Niche

We see a lot of first-time bloggers fall into the trap of thinking that they’ll make waves and draw lots of visitors by creating a broadly generic blog that “appeals to everyone.”

But here’s the thing… nothing appeals to everyone. 

If you want to establish a well-known and trusted beauty blog, start small and identify your niche. Doing this allows you to define your target market and create content for your blog that resonates with your readers.

Let’s work on defining your niche. Your niche is “the industry or genre that you specialize in and the types of products or services you offer.” 

Beauty is a great place to start, but it isn’t your final niche. Think of beauty as a large, overarching category comprised of many subgroups. 

Are you an expert on eye makeup? Is your take on beauty inspired by your culture or how you identify?

Representation is important, so for example, your blog could focus on “Indian beauty” or “Trans beauty.” Even those niches could be further refined. Perhaps your beauty blog isn’t about everyday looks and instead focuses on extreme makeup tutorials. The more you narrow your niche, the more your blog will benefit. 

What Are Your Goals?

What do you hope to accomplish with your beauty blog? Take some time to think about your goals and how your blog can support them. 

Want to make revenue? That means you’ll need a hosting plan that offers eCommerce functionality. Just hoping to make connections in the biz? A more basic hosting plan could do the trick. 

At this point, it’s okay to keep your goals high-level. However, as you work on your blog you’ll want to create smaller S.M.A.R.T. goals to keep you on track. 

Building Your Beauty Blog

So, are you ready to turn this blog idea into a reality? 

To create a tangible blog you need two core things:

  1. A Domain Name.
  2. Blog Hosting and Building. 

Domain Names for Your Beauty Blog

Ever heard the saying, “The first impression is the last impression?” Your domain name is the first impression someone will have of your blog, well before they ever land on one of your posts or makeup guides. 

Now, we’re going to hazard a guess and say that, as a beauty aficionado, you understand a thing or two about appearances and impressions. Don’t you want your first one to be good?

With that said, let’s explore some domain name options. 

You really have two choices when it comes to a domain name for your beauty blog:

  1. Purchase and own your domain name. 
    1. Example: yourblog.com or beauty.blog
  2. Use a free subdomain that belongs to a larger business. 
    1. Example: yourblog.othercompanyname.com

Of those two options, which do you think is the better choice for making a good impression? The one that emphasizes your blog and your brand — or the one that advertises for another company in the domain name? 

Obviously, we think the first option is the better choice for anyone looking to establish themselves as an authority in the beauty blogging sphere. 

When you register your domain name, you’re its sole owner for the duration of your registration period. Domain name registrars offer multiple-year registration lengths, and good domain registrars offer a way to auto-renew so you never lose your domain name. 

Getting a free domain name sounds too good to be true… because it is. 

If you run a quick online search for “free blogging platforms” you’ll see a plethora of results. These services are great for the casual blogger who doesn’t intend on growing their blog into their own business or brand. When you create an account with one of these services they offer a free domain name, but be aware that what they’re giving you is really a subdomain. It’ll look something like this: yourblog.bloggingservice.com. 

Why is that an issue? Well, if you want to move your blog to another service, you don’t get to take that domain name with you. That means you’ll have to start from square one all over again. 

And what if you want to monetize your blog by running ads? Most free blogging platforms don’t give you an option to do that or they might give you a small percentage of the profits from the ads that they run on your blog. Doesn’t sound like a fair deal to us. 

Tips to Choose a Domain Name

When it comes to choosing a domain name, you can get as creative with it as you can with your makeup. 

While it’s true that .com is the most popular domain name, it’s just the tip of the iceberg when it comes to the wide array of available domains. It’s also notoriously difficult to get the .com you want because it’s been around so long that many highly desirable .coms have already been registered. 

So what are these other domains you should consider? For starters, there’s .blog. That one seems pretty straightforward. Is your blog going to focus on tutorials and makeup guides? There’s .academy, .camp, .expert, .guru, and .info, and we’re only just beginning

No matter what domain name you choose, keep the following things in mind:

  • Make it memorable. 
    • Keep it short and don’t get unique with your spelling. 
  • Think about keywords.
    • Your readers will likely find your blog via an online search. Help those search engines know you exist by targeting the keywords your desired audience would use.
  • Pass the radio test. 
    • If someone were to hear your domain name on the radio and never see it written down, could they make it to your blog? Keep the hyphens and irrelevant numbers out of your domain name. 

Your blog is an investment in your future. While searching for the perfect domain name, you might come across some domains that are more expensive than others. Those domains are probably premium domain names. Premium domain names have already been registered, but whoever owns them has made them available for purchase.

Premium domain names are often short, memorable, and keyword-rich, and are perfect for brand-building. While they may cost more upfront, they’ll renew at regular rates, just like the average domain name, and they’ll only grow in value. 

Once you’ve selected your domain name go ahead and register it. There’s no “holding” or “dibs” on domain names — what’s available today may not be available tomorrow. 

Blog Hosting and Building Options

You can build and host your blog without any technical knowledge, we promise! If you want to build your blog by coding it, that’s an option, too. 

WordPress

WordPress is an immensely popular choice for building websites and blogs. It’s a free open-source software that can be used and edited to build your site, and it powers 39.5% of all websites

Depending on your skill level and technical know-how, you can either work directly with the WordPress code to build your site, or you can customize a WordPress theme. WordPress offers a great deal of flexibility and customization options, so even if you use a popular theme, your blog can differentiate itself from the rest. 

At Domain.com, we offer a few different WordPress hosting plans for your beauty blog. 

WP Live

If you’d like in-depth guidance and one-on-one support while working on your WordPress blog, our WP Live plans are the perfect fit. With WP Live, you get unbeatable WordPress help from experts who customize sessions based on your needs. Live screenshares and step-by-step walkthroughs make it easy to follow along and solve issues fast.

And we don’t stop with set-up assistance. When you use WP Live, you’ll receive the following features:

WordPress Hosting Plans

Want to use WordPress but don’t need as much assistance as our WP Live plan offers? We’ve got you covered. 

Domain.com offers two WordPress hosting plans: WP Starter and WP Essential, both of which offer unlimited bandwidth, unlimited storage, a customized control panel, and a plethora of pre-installed themes and plugins. 

Our hand-picked selection of popular WordPress themes are sure to start your blog off right. With a multitude of customizable options, you can edit these themes to build a beauty blog that reflects your brand. And to optimize your initial setup, we automatically install and configure your WordPress website with some of the most helpful and widely-used plugins.

WebsiteBuilder

Getting your beauty blog online has never been easier. With Domain.com’s WebsiteBuilder, you can build your blog in minutes. 

How does it work? 

No time to waste wading through hundreds of templates? WebsiteBuilder has you taken care of. Our intelligent technology starts your blog design for you. Answer a few quick questions and our AI-powered builder will select the right layout, including images and initial content, for your site.

There’s no need to fret with code when you use WebsiteBuilder. Its mobile-responsive templates offer built-in design protection to help ensure your blog’s look stays consistent and professional across desktop and mobile devices. 

Did we mention that it’s just fun to use? Our drag-and-drop functionality and image library (over 550,000 images for you to freely use!) make editing enjoyable. Or you can also upload your own images and logos to make your site completely personalized. We’re pretty serious about security though, which is why every WebsiteBuilder plan includes an SSL certificate to ensure your data stays safe. 

And if you want to grow your beauty blog into an eCommerce site where you can sell your own makeup line (dream big, amirite?), WebsiteBuilder is there for you, offering everything you need to scale your online business. 

Beauty Blog Content and Marketing

Once you’ve built your beauty blog, it’ll need some content. 

Content is what engages your audience and keeps them on-site and interacting with you. As a beauty blogger, your content opportunities are as endless as your creativity. 

It’s a best practice to create a content calendar, somewhere you can track all created and upcoming content to help you stick to a schedule. When you post consistently, your readers take note and will come back to your blog time and time again. Search engines are also fond of a regular content cadence or content updates. 

Consider using cloud-based software, like Microsoft 365 or Google Workspace, to create and maintain your content calendar. This way, you’ll have access to view and edit it wherever you are and can share it with others if need be. 

Beauty Content Ideas

What type of content should you create? 

Blog posts are essential to success, but don’t stop there. Multimedia content is your best friend in such a visually-driven niche. Videos, infographics, GIFs, tutorials, and guides all appeal to your audience. 

Here are some suggestions to spur your imagination:

  • Product Hauls
    • What are you shopping for? Share your latest finds with your audience and give them all the deets — where’d you get it? Why? What does it do?
    • There are many ways to frame your haul, from seasonal hauls to specific-look hauls, your options are endless. 
  • “Get the Look”
    • “Get the Look” type makeup tutorials are immensely popular! How many times have you seen a celebrity or influencer and thought, “I wish I could do my makeup like that,” or “I wonder how they get such clear skin”? If you haven’t, your audience certainly has!
    • Not sure what looks to cover? Engage your audience by asking them and give the people what they want. 
  • Product Reviews
    • Pretty self-explanatory. Buy a product, use it, and review it. 
    • Be helpful above all else. Sure, you can take two seconds to tell someone you did or didn’t like a product, but how does that help them? Tell them the why behind it. Did it make your skin super oily? Did it cause a breakout? Hard to blend? As you provide more information, your audience can make more informed decisions about what they purchase, and they’ll thank you for not wasting their time or money. 
  • “Empties”
    • Okay, so why on earth would you want to share empty and used-up products with your followers? Because there’s no better testament to how much you loved that product! 
  • Recurring features
    • Monthly favorites
    • Weekly steals
    • Recurring features lead to recurring visitors, so give them something to expect and look forward to on a regular basis.

Content Marketing

There’s one thing to always keep in mind when marketing your beauty blog: You are your biggest champion

Want people to share your posts and tutorials? Ask them. Need subscribers? Ask them.

Your beauty blog is only part of your brand. We recommend supporting it with social media accounts where you can share your content, connect with like-minded individuals, and grow a larger audience. You don’t need to have a social media presence on every platform, but make sure you’re present in the channels that your audience uses. Instagram immediately comes to mind as a great option since it’s such a visually-forward platform. 

Pro tip: Your social media handles should match your domain name for branding consistency. 

Email marketing is another great way to keep your audience engaged. Include an email sign-up form on your blog so that you can share new blog posts or recently-published content with your subscribers. 

And last, but certainly not least, focus on your SEO!

SEO stands for Search Engine Optimization, and it’s essential if you want to be found via online search engines. Now, it may sound counterintuitive, but SEO isn’t about optimizing search engines. Instead, it’s about optimizing your site so that it performs well in search results. We put together an SEO cheat sheet so you can create perfectly optimized posts, check it out here

Monetize Your Beauty Blog

You’re putting a tremendous amount of thought and hard work into starting a beauty blog — why not make some money from it?

Remember, this isn’t usually possible when using large, “free” blogging services. If you’re hosting your blog and own your domain name, it’ll be a lot easier to monetize your blog.

To start, consider including ads on your blog. You can do this either by working directly with advertisers or by creating an account with Google AdSense

If you choose the former and want to work directly with advertisers, then make it easy for them to contact you. Create an Ads Page on your blog that details important information for advertisers like your site traffic, views, and demographics, and mention what ad spots you have available. Don’t forget to include your contact information. You can then share this page with your desired advertisers while pitching your blog. 

Start Your Beauty Blog Today

Ready to create your beauty blog? We’re excited to see it.

Once you’ve created your blog, drop a link to it in the comments below. We’d love to hear about your process and learn more about your experience. Don’t hesitate to share any tips or tricks you learned along the way, too. 

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How to Start a Fashion Blog https://www.domain.com/blog/start-fashion-blog/ https://www.domain.com/blog/start-fashion-blog/#respond Fri, 08 Jan 2021 09:00:00 +0000 https://www.domain.com/blog/?p=3891 Continue Reading]]> Fashion sense: Some of us have it and some of us don’t.

If you’ve found this post because you’re thinking about starting a fashion blog, we’re betting that you know a thing or two about the art of dressing. Want to share your style and expertise with the world? We support you, and we’re here to help.

Follow along with us as we discuss what it takes to create your fashion blog. We’re starting with how to identify your ideal audience and niche, we’ll talk about branding and owning your content, different website and hosting options for your blog, and dive into marketing and monetization.

Starting a Fashion Blog

We hear a lot of people say that starting a blog or site is intimidating. “I don’t have the technical know-how,” and “I don’t have the time to devote to building a blog,” are two common refrains.

Well, folks, we’re delighted to break it to you: Your blog can be up and running in half an hour. The tricky part is learning how to grow, market, and monetize your blog so that you see a return on your efforts. And we’ll address that, too.

We’re confident that you can launch a successful fashion blog and stand out among the 600 million blogs published online. Use the following tips to craft an exceptional blog.

  • Identify your niche
  • Choose the perfect domain name
  • Select your hosting provider
  • Decide what to include in your blog
  • Create your content and content schedule
  • Market your blog
  • Monetize your blog

Identify Your Niche

Fashion is a broad term that means different things to many people. Someone who’s into a post-punk look might not find a preppy style fashionable and vice versa.

The more you’re able to narrow down your niche, the better your chances are of connecting with the right audience. 

Think of fashion as an umbrella term. Where do you fit in? Are you an expert in grunge? Maybe haute couture? Once you’ve condensed your aesthetic to its core style, look at other blogs similar to what you want to create. 

How is your sense of style different from those bloggers — what makes you stand out? That’s your unique twist and something you can capitalize on to differentiate yourself from your competitors.  

Search engines, especially Google, want to serve people with the best and most helpful result for their inquiries. So, if you’re a cottagecore enthusiast, use that term to describe yourself and your blog. As tempting as it may be to say you have a “country and farm-inspired style” to cast a wider net and get more visitors, it’s a tactic that will end up backfiring when those visitors bounce from your site. And search engines will take note of that, deeming your blog less helpful than others and potentially lowering your position in search results.   

Once you’ve distilled your fashion sense into your core style and identified your unique interpretation you can create targeted content and messaging that appeals to the right audience.

“Fashion is only the attempt to realize art in living forms and social intercourse.”

Francis Bacon

Choose the Perfect Domain Name

You’re into fashion, so you know presentation matters.

Think of domain names as a representation of your brand. It’s the first impression someone will have of your blog, before the page loads and they see your stylings. What do you want that impression to be?

If you want to be seen as legitimate, own your domain name. 

Owning your domain name gives you credibility and helps you brand yourself. There are plenty of sites that offer free domain names when you host a blog on their service, but spoiler alert: When your domain name starts with the name of another company, it’s not really yours. 

Your domain name is a brand asset, why use it to advertise for someone else?

The best thing you can do for your blog is to plan for its growth, and your domain name is a small investment in a big future.

It all starts with a great domain.

Here’s how to choose the perfect domain name for your fashion blog:

  • K.I.S.S. – Keep it short & simple.
    • Your fashion might be memorable, but long and convoluted domain names aren’t.
  • Avoid unique spelling, hyphens, and excessive numbers.
    • Your domain name should pass the “radio test.” If someone were to hear your domain name on the radio and never see it written down, could they find your blog?
  • Be descriptive.
    • Your domain name speaks to your blog and what type of content people will find there. A relevant, descriptive domain name can capture your desired audience’s attention.
  • Get creative.
    • Have you heard that .com is the king of domains? It’s an incredibly popular domain extension and likely the one you’re most familiar with. But familiarity doesn’t necessarily equate to “best fit.” If you’re dead set on acquiring a .com domain name, be prepared to invest in it as it may already be registered to someone else.
    • There are thousands of domain names that you can choose from that are relevant to your blog. Some to consider are .blog, .fashion, .style, .clothing, .art, .shop, and .online. You can find hundreds more here.

Select Your Hosting Provider

Once you’ve registered your domain name it’s time to find the right hosting provider for your fashion blog.

With a variety of hosting options available, it can be hard to determine what works best for you. Should you get a free domain and hosting from a blogging service? Do you purchase your own hosting? Here’s what we think of the former option: 

Pros:

  • Free.               

Cons:

  • The domain isn’t yours, you have a subdomain that belongs to the service.
  • Can’t control ads shown on your blog.         
  • No customization beyond a selection of templates.
  • Difficult if not impossible to monetize.

If you’re hoping to monetize your blog and potentially earn a living from it, find a hosting provider and self-host your blog. Many blogging platforms won’t allow you to put ads on your blog; instead, they run ads on your blog and you don’t see a dime of that money. 

Do you really want your hard work lining someone else’s pockets, just to save a few dollars upfront? Let’s look at some self-hosted options.

WordPress Hosting

WordPress hosts about 60 million blogs and is an authority in the blogging sphere, so, naturally, you’d be interested in learning more about it.  

At its core, WordPress is a platform for creating and managing all kinds of websites and blogs. They’re known for providing free, open-source software that can be installed on any hosting platform and entirely customized to suit your needs. It’s a great solution for people of all skill levels because you can either build your blog working directly with the code or by customizing an existing WordPress theme.

Here at Domain.com, we offer two WordPress hosting plans to help get your blog up and running quickly. 

These hosting plans are designed to make blogging easy and come with pre-installed plugins for optimal functionality, curated selections of mobile-friendly themes, and a customized, user-friendly control panel.

And right now, you can even get a free domain name for one year with the purchase of a WordPress hosting plan. For more details and a coupon code, check out our WordPress hosting plans here.

Website Builders

Blog creation doesn’t have to include the whole blood, sweat, and tears thing, so let’s finally do away with this pervasive myth that building a site is difficult.

If you’re short on time or don’t consider yourself technically savvy, website builders are the perfect solution as they’re engineered to be intuitive and user-friendly. You don’t have to worry about code when your builder offers a plethora of customizable features and drag ‘n’ drop functionality.

Whether you plan on creating a simple blog or want to include a store so people can shop your styles, we’ve got you covered. 

Domain.com offers three WebsiteBuilder plans to suit your specific needs.

Begin by answering a few questions about your blog and our AI-powered builder will start your site, including initial images and content, and then customize it to make it truly yours. And don’t worry, our built-in design protection makes sure that your blog always looks professional across different devices.

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”

Diana Vreeland

What Pages to Include in Your Fashion Blog 

After settling on your blog’s domain name and where to host it, it’s time to build your fashion blog. As with any project, it’s best to go in with a plan, so let’s discuss the different pages and elements your blog should have.

About Page

Every good blog includes an about page. No need to be bashful, this is where you get to tell your readers all about yourself to build credibility and relationships.

Use this page to tell people about what inspired your style, how you got into fashion, share your values, and let them get to know the person behind the screen. If you want to set expectations about what people will find on your blog, do it here. 

Contact Page

Dreaming about becoming the desired influencer that brands and fashion houses want to work with? Make it easy for them to contact you by including a form that can quickly be filled out. If you choose, you can also include your email address and other contact information. 

Homepage

When people find your blog through search results, they’re likely landing deep in your blog on a post page. But that doesn’t mean you can neglect your homepage. Your homepage should make clear what your blog is all about and support your branding. If you’d like, include some links to your most popular posts on this page.   

404 Page

No one enjoys clicking links only to land on broken pages, but instead of losing your readers when that happens, turn it into an opportunity. By creating a custom 404 page, you can educate your customers on what to do or include a selection of popular posts to keep them engaged and on-site. 

Gallery

If you’re going to start a fashion blog, you need somewhere to showcase your looks. In addition to including your stylings in blog posts, consider creating a gallery where people can quickly find and view your aesthetic. 

Privacy Page

This page exists to inform people about the data you or 3rd parties may collect on your site and how it’s used. There are many free privacy policy page generators online, or you can take a look at privacy pages on other well-established blogs and use them as a guideline. 

eCommerce Shop Page

Want your readers to shop your looks? You can send them to external retailers or keep them on-site by creating an online store. (It’s easier than you might think if you use a website builder and dropshipping model.) This leads us to the next must-have page…

Terms of Service

If you sell goods or services on your blog you’ll need to include a Terms of Service page. Just as with privacy pages, you can find templates to help you craft your Terms of Service. Keep in mind that this is a legal document, so you may want to seek professional legal help in drafting this page. 

Content Pages

Your content pages are the heart and soul of your fashion blog. Here is where you get to share your two cents with the rest of the world, exemplify the ins-and-outs of your aesthetic, and really build relationships with your audience. 

Creating Content and a Content Schedule for Your Blog

It’s time to write another blog post… about what?

Searching for blog topics every time you need to create a post is exhausting — you can spend hours perusing competing blogs or scouring through your blog to find topics to expand upon. 

Add that to the other hats you wear as a blogger: editor, SEO researcher, social media manager, graphic designer, and marketer, and you’re likely to become overwhelmed before the first word hits the page.

The biggest favor you can do for yourself is to sit down and create a content calendar before starting to write any posts.

For a basic calendar, all you’ll need is a list of blog topics and the dates you intend on publishing them. However, we recommend including additional information such as targeted keywords so that you have the information at hand when you’re ready to write.

To make your posts as SEO-friendly as possible, check out our complete guide to blog post SEO below.

Consider including other types of content in addition to blog posts. You can create online quizzes to help your readers determine their personal style, or design infographics explaining how to put together the perfect outfit. Many free online tools can help like Canva

“I firmly believe that with the right footwear one can rule the world.”

Bette Midler

Marketing Your Fashion Blog

What good is a blog without readers?

Marketing and promoting your blog is essential to growing your audience. Here’s what you can do to increase awareness and readership of your blog:

  • Include links to your blog in your social media profiles.
  • Share blog posts on your social channels.
    • Don’t share it just once and expect big results. Test sharing posts at different times of the day and different days of the week to see when your followers are most engaged with your content.
  • Make blog posts easy for your readers to share by including social share buttons.
  • Perform a technical SEO audit
    • Odds are good that most of your readers will find you via an online search. Make sure your website is SEO optimized to give yourself a better chance at ranking high in search results.
  • Create an email newsletter.
    • Keep people coming back to your site by notifying them when new posts go live.

Monetizing Your Blog

Including ads on your blog posts is a great way to earn money from your blog. You can do this by working directly with advertisers or by creating a Google AdSense account.

If you choose to work directly with advertisers, you’ll need an ads page that includes information about your blog (traffic, views, demographics) and that details what ad spots you have available. We advise including your contact information on this page so that advertisers can quickly get ahold of you. 

Ready to launch your fashion blog?

Blogging is a fun hobby with the potential to become so much more. With careful planning, you can grow your fashion blog into a business that helps support your dreams.

Once you’ve launched your blog make sure to share it in the comments below, we’d love to see what you create!

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Website Hosting for the Holidays https://www.domain.com/blog/website-hosting-for-the-holidays/ https://www.domain.com/blog/website-hosting-for-the-holidays/#respond Tue, 22 Sep 2020 09:00:00 +0000 https://www.domain.com/blog/?p=3387 Continue Reading]]> Ah, the holidays — they’re almost upon us!

Have you started making your lists and checking them twice? Nailing down who gets what, whether they’ve been naughty or nice?

You’re probably planning to spend time with family and maybe you’re this year’s host.

What does it take to be a host for the holidays? Quite a bit!

Women standing and sitting around a table of food and wine.

You should be able to provide food and drink and most importantly, have a place that can accommodate all the friends and family coming over to celebrate. No one wants to have Thanksgiving at Uncle Jimmy’s house where there’s standing room only (but no one has the heart to tell Uncle Jimmy.)

Why are we discussing website hosting this holiday season?

Well, website hosting is a lot like regular hosting. We’ll explain.

Your web host is the physical location where your website lives and your domain name is the address that leads to that location.

Open laptop and lamp sitting on desk.

When people visit your site it’s just like people visiting your home. If they can’t all fit inside then some will end up waiting, others will leave instead of uncomfortably waiting, and they’ll have a bad overall experience.

So this holiday season, if you’re planning on running sales and offers to attract more customers, consider reviewing your hosting package first. Make sure all the extra visitors can “fit” into your site to ensure that your website doesn’t go down during this critical time.

Domain.com’s hosting packages

Here at Domain.com, we offer multiple hosting packages to make sure you have the best fit for your site. Our hosting is powerful and reliable (over 99.9% uptime!) and the plans are scalable so they can grow with you and your site traffic.

Three women sitting around an open laptop.

Our Basic Hosting plan is perfect for a simple website and one domain name. If you’re not expecting much traffic to your site this holiday season and don’t run an e-commerce site, this plan is a good fit for you. You’ll still receive unlimited storage, free SSL, and more.

If you have multiple sites or are planning on creating multiple sites as you grow your business then you shouldn’t settle for anything less than our Deluxe Hosting plan. This hosting plan also comes with free SSL, unlimited storage, 25 databases, and 25 FTP logins.

Are you a web pro or are your sites heavily trafficked? Our Ultra Hosting plan is the best solution for you. You’ll receive an unlimited amount of websites, storage, scalable bandwidth, free SSL, and more. Check it out on our site today.

Domain.com’s hosting plans.

What if I prefer WordPress hosting?

You’re in luck because we offer that, too.

You can create your site with WordPress and enjoy unparalleled speed, security, and support with Domain.com.

When you choose one of our WordPress hosting packages you’re choosing to make life easier on yourself. That’s because you can select from any of our curated selections of mobile-friendly themes, pre-installed plugins, and a customized user-friendly control panel.

WordPress spelled out in letter tiles across a desk.

Our WP Starter plan offers unlimited storage and bandwidth, a customized control panel, and the aforementioned themes and plugins. When you choose our WP Essential plan you’ll also receive maximized site speeds, SiteLock professional security, automatic malware removal, and WordPress expert support.

Domain.com’s WordPress hosting plans.

Make sure everyone has a seat at the table

Optimizing your website hosting for the holidays ensures that everyone has a seat at your holiday table, or in this case, website. You don’t want your site to come crashing down during the busiest sales season all because too many people were trying to enter it at once.

So get your domain name and website hosting from Domain.com today, and be the talk of this year’s holiday season.

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Does My Brick-and-Mortar Business Need a Website? https://www.domain.com/blog/does-my-brick-and-mortar-business-need-a-website/ Wed, 03 Jul 2019 13:37:44 +0000 https://www.domain.com/blog/?p=3140 Continue Reading]]> How do people discover your business without a website?

Gone are the days when a copy of the bulky, softcover Yellow Pages would bring in the customers. Now, it’s as though your business doesn’t exist if you don’t have a website. People pick up their shiny cellphones and run online searches to find the business that fits their needs instead of flipping through musty old phone books and directories.

Recently, I moved. It wasn’t a huge move, but it was far enough away from my old surroundings that I wasn’t sure what businesses existed in my new town. After what felt like years of hauling a never-ending stream of boxes down multiple flights of stairs, I arrived at my new place — and I was starving. I like supporting local businesses, so I located my phone amidst a jumble of papers and used Google to find some nearby restaurants to sate my hunger. What was so special about what I did? Absolutely nothing. In fact, according to SEO Tribunal, Google receives over 63,000 searches per second on any given day. Even a small sliver of that traffic could do wonders for your business. 

Your website needs a domain name. We can help.

Does having a website guarantee that my business shows up first in search results? 

First off, if you don’t have a website you won’t be showing up in any search results. Secondly, your website has to be good. Search engines don’t reward bad websites with better placement in search results. 

Creating a good website that performs well and captures customer attention is a lot easier than it used to be with the advent of website builders. Website builders, like ours, help you create a good-looking, sensible website in a short amount of time. They provide a large selection of customizable templates for you to choose from; then, you click on the item you want (photo placeholder, text box, etc.), drag it where you’d like for it to appear on your website, and drop it in place. You can customize those elements with your own wording, photos, videos, and more. Search engines favor websites with good, informative content. If your website isn’t appealing to customers, or doesn’t answer their questions, it won’t appeal to search engines either. 

Do I need a website if I don’t sell products or services online?

Yes! Not selling products online is no excuse to forego a website. Think of your website as the digital face of your physical location. You always want to put your best face forward because you never know who’ll see it. 

Your customers, and potential customers, expect you to have a website as well. If they find you don’t have one, they’ll wonder why that is and could question whether or not you’re a legitimate business.

Your website is a goldmine of marketing opportunities.

On social media, you can’t control the conversation about your business. People can comment, like, react, or otherwise change your business narrative. But this isn’t the case on your website. On your site, you position your products and services (even if you don’t do e-commerce) exactly as you see fit, and tell your story the way it should be told.

You can even derive insights from the actions your visitors take on your site — what are they clicking on? How far down are they scrolling on the page? And so much more! Apply these insights to refine your messaging, your marketing, all the way down to your products and business M.O., if applicable. 

If you’d like to continue building a relationship with your site visitors after they’ve left your site, consider email marketing. Email marketing is a small investment of your time for a big return ($38 return for every $1 spent.) You’ll need to include an email marketing sign-up list on your website, but any good email marketing provider will give you premade options you can quickly add to your site. 

How do I start creating a website?

Good question! It all starts with a great domain name. You can think of your domain name as your website’s unique name and address. It distinguishes your website from all the others out there.

Your domain name should reflect your business, and if possible, match your business name. If you can’t find an available domain name to register, consider purchasing a premium domain name to really solidify your brand. 

Got your domain name? Good, let’s continue.

Plan your website, then create. 

It’s a smart idea to plan out how you think your website will be used, what pages should be included, and how to leverage content on your site. What you put on your site should be intentional and serve a purpose, whether that be to inform your customers or drive purchases. 

Before creating your website, ask yourself the following questions. 

  • How many people do I expect to visit my website each day?
    • The amount of website traffic you expect to receive will influence what type of web hosting you need. Website hosting is where all the data and files that comprise your website live. It’s also what allows you to publish your website on the internet, thereby allowing people to find and visit it. You know how retail stores have a back room to store inventory for when it’s needed, and also a shop to handle customer foot traffic? Hosting is a lot like that, but digital.
  • What actions do I want people to take on my site?
    • Are you trying to drive purchase volume? Or provide educational content? When you’re creating a website you’re designing an experience for your site visitors, and the actions they take on your site should benefit your business.
  • What should visitors see when they land on my site?
    • Should they be greeted with your sale of the day? Your bright, beautiful face? Or an informative landing page? Again, think about what actions you want your site visitors to take, and about whether or not their first impression of your site will help lead them to that action.
  • Am I providing them with a way to reach me if they have questions?
    • You can provide all the relevant and pertinent information about your business that you want, but someone is still going to have questions. That someone may be your most valuable customer. If they have a question and need to get in touch with you, they should be able to easily and quickly find your contact information. A “Contact Us” page on your site should suffice. 

So that’s it then, my brick-and-mortar needs a website?

The bottom line is, yes, you really do need a website. 

Creating a website for your brick-and-mortar business is a lot quicker and easier than it used to be. You can use a tool like WebsiteBuilder to create a site that reflects your business in the best light possible, and you can do it in less than an afternoon. However, remember that planning is half the battle in website creation. If you go into creating your website with clearly defined goals, you’ll have an easier time deciding where things should go and what information should be displayed. Your website will be the gift that keeps on giving — from visitor insights, to marketing opportunities, to new customers — so what are you waiting for?

Get the perfect domain name today.

You’re not on your own, Domain.com is here to help.

Need an extra hand when creating a website? Or do you have some lingering questions? We’ve got you covered. Our teams are here for you 24 hours a day, 7 days a week. Don’t hesitate to reach out to us if you’re in need of assistance. 

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Website Hosting vs Website Builder https://www.domain.com/blog/website-hosting-vs-website-builder/ Tue, 23 Apr 2019 19:45:48 +0000 https://www.domain.com/blog/?p=3020 Continue Reading]]> If you’re trying to launch your first website, you’re probably dealing with information overload. There are these things called domains you need to buy, web hosting services, website builders, and then HTML, CSS, and other coding languages.

If you’re a bit confused, worry not. In this guide we’re going to:

  • Break down the differences between web hosting vs. website builder
  • Explain the benefits of each
  • Show you how to get started

What is Web Hosting?

When you rent a home, you’re paying for a piece of real estate to live in. Usually you fill this home with your own furniture and memorabilia, making it feel like your own.

Web hosting follows the same principle, except you’re paying for a home in what is called a “server,” where the data, content, and the information of your website will live. In order for you to claim this piece of real estate on the internet, you must pay to have it hosted. The bigger the piece you want, or the bigger your website, the more you’re going to have to pay.

But, at the most fundamental level, web hosting offers  a plot for people to build websites on. When it comes to the debate of “web hosting vs website builder,” a website builder would be useless if not for hosting services — how can you build if you don’t have land, or a server, to build on?

What is a Website Builder?

If you’ve ever wondered, “What is a website builder?” you can think of it this way: it’s a tool that allows beginners and experts alike to build a website, without needing to know code. The pre-coded platforms work by providing a large variety of website templates and themes to choose from, which can then be customized and tailored to your needs. These tools are built to be user-friendly and often come with tutorials and technical support seeing as they’re designed to complement the DIY (do it yourself) method.

Since website builders exist on servers that users can access anywhere they have internet, they are in a certain sense also hosting your website. The sites are hosted on these servers regardless of whether or not a website is finished or launched. By returning to the real estate metaphor, think of website builder hosting like owning some acreage and slowly building atop the land. Once the home is complete and you’re done building, it’ll still be “hosted” on that land.

It all starts with the right domain. Get yours today at Domain.com.

Types of Web Hosting

Web hosting is an umbrella term and it refers to the act of renting space on a server; there are more specific types that fall beneath it. To understand the differences between web hosting and a website builder, it’s important that we break it down. Some common types of web hosting are:

Shared Hosting

Shared hosting is like an apartment complex; multiple small businesses rent apartments and share the resources. It’s the most affordable and popular type of hosting available, and usually it’s the first type of hosting used by different companies and individuals as they launch their website. This type of hosting is perfect for people who have relatively small websites and have less custom or elaborate needs. There are often storage limitations and can be limited to one or a few websites that you own.

Dedicated Hosting

Dedicated hosting is more expensive, and rightfully so as it’s a personalized type of hosting. On a dedicated host, a company or individual has a server all to themselves. They don’t share any resources, nor do they allow for any third party to rent or squat on their space. This allows for a full customization of the server, a higher bandwidth for traffic, and better security. If you have a bigger business or a website that experiences high volumes of traffic, take a close look at dedicated hosting.

Website Builder Hosting

You can use a website builder with any of the hosting types discussed above. However, keep in mind that all Website Builders are in a sense hosts. Think of it this way: no matter if you’re a big business or a small business, you want a quick and easy way of creating a beautiful, functional website. That’s what Website Builder is for. But, if you are a  business or organization that needs to accommodate high customer traffic and secure their information, you’d want to invest in a more advanced hosting option (like a Dedicated Server.) If you’re an individual or small business whose website doesn’t get a lot of traffic (yet) then you can use Website Builder to create your site and keep it “hosted” there as you build and grow. Check out Domain.com’s WebsiteBuilder — an easy to use tool that helps you create your website in no time.

If you’re using Website Builder Hosting as your primary hosting then it’s a good idea to also look at options that provide more security and room for growth of your website.

A Comparison of Website Hosting and Website Builder

When comparing web hosting and a website builder, semantics play a major role in defining the two. Here are some points to use to compare these products:

  • Web hosting allows an individual or company to rent a space on a server, which will host all the data and information of their given website. This space can take many different forms and is often chosen based specifically on the needs and budgetary requirements of an individual or enterprise
  • A website builder cannot host more than one website or act as a server for anything other than the website you’re building with it. It’s not designed as a hosting platform, it’s both a storage locker and construction ground for your website. Remember, “website builder hosting” is a bit misleading, what’s being hosted is the Website Builder software, not the website being created by the Website Builder.
  • Web hosting is rented space or digital real estate, it’s not a service that allows you to build a website. If you purchased hosting and want to build your website with it, you’re putting the cart before the horse. Think of it this way: you need a website in order to host it. Some hosting packages will offer tools to build a website, but that’s an added feature and not a standard feature of web hosting.
  • A website builder allows the user to actually create the website they’re going to host on a server. Website builders provide pre-coded and templatized “sections of websites” that you get to put together and customize to create your own website. Domain.com’s Website Builder offers drag and drop functionality, making it a breeze to use.

At its core, the main difference is that web hosting is a piece of land, while a website builder is what allows the construction to happen atop that land.

A Website Builder Explained

As we mentioned, a website builder is a software platform used to build a website. Engineered for both experts and beginners alike, they are usually offered alongside a hosting platform to create an all-inclusive package. There are two types of website builders:

  • An online website builder – the website builder is hosted on the same server as the website and can be accessed anywhere there’s internet. This means that the user will never have to download or install software and can access their “build” — at any stage — so long as they have a healthy internet connection. These are more common than the following type.
  • An offline website builder – typically thought to be geared more towards users with technical knowhow, an offline website builder is exactly as it sounds; a platform that works offline. This means the user will have to download the software and save the files locally, then upload them onto a server once they want to launch the website

If you choose to use a website builder hosting package that doesn’t mean that you’re bound to that specific hosting plan once your website has been built.

It all starts with the right domain. Get yours today at Domain.com.

What Should I Expect (And Want) from a Website Builder?

A quality website builder provides all the tools you need to build, maintain, and expand upon a website. A few common things to expect are:

Variety of Templates

The allure of using a website builder is that it’s pre-coded. This means that someone with zero knowledge of coding can utilize the user interface to create their own website. This is done by way of templates. Each website builder will have their own catalogue of templates which are  pre-coded, designed, and color coordinated. Once selected, these templates can be customized to fit a brand or personality.

Functionality

A good Website Builder will have an image editor, “drag and drop” functionality, and customizable templates. The functionality of a website builder should be easy to use and versatile.

Mobile Formatting

It’s no secret that people are just as likely to visit your website on their mobile device as they are on their computer. Today, mobile formatting is not only important for websites, it’s an imperative. If the website builder that you’re considering doesn’t format for mobile, run away. You can’t risk losing customers because a website doesn’t load properly on their mobile device.

User-Friendly Interface & Technical Support

Website builders are designed to be user-friendly, allowing even the most computer illiterate of us to easily create a site. To that end, every website builder should be backed by a reputable and diligent technical customer support team. If anything in the website happens to break, or if certain pieces aren’t fitting together, then a good provider would offer customer support to troubleshoot the problem.

Analytics Tools & SEO

Analytics and SEO (search engine optimization) are now utilized by every successful website, so you should expect your website builder to offer some form of both. This can mean offering a flawless integration of Google Analytics, or even some ground level keyword generation for SEO. These types of tools will allow a user to understand how well they’ve positioned themselves on the internet, what they’re doing wrong, and where to improve.

Key Takeaways

When it comes to spelling out the differences between web hosting and a website builder, it’s best to separate them entirely. Some key takeaways:

  • Web hosting hosts both websites and website builders but by its definition is incapable of building a website.
  • A website builder does not host a website so that consumers can access on the internet. Rather, it hosts the tools and pieces needed to create that website, allowing the user to build.
  • Both web hosting and website builders work best in packages, where a website builder is utilized to create a website, then the website is hosted through the same bundle

It all starts with the right domain. Get yours today at Domain.com.

I Understand Now, How Do I Get Started?

Now that you understand there is no choosing one or the other, rather it’s about working to integrate both web hosting and a website builder, how do you get started?

First, you need a domain name. Your domain name is going to be the name of your website, which should hopefully align with your brand or company. From there, you can choose what type of hosting and website builder package you want.

If you’re still confused about all the options or have any questions regarding domains, hosting services, and website builders, then feel free to reach out to the experts at Domain.com and they’ll provide the answers you’re looking for. You don’t need to be an expert coder to create a fantastic website, you just need a solid website builder and a decent web hosting plan.

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What is a Website Builder? https://www.domain.com/blog/what-is-a-website-builder/ Thu, 11 Apr 2019 16:55:47 +0000 https://www.domain.com/blog/?p=3001 Continue Reading]]> If your small business or brand is coming together, the next crucial and somewhat scary step ahead of you is to create a website. But what do you if you can’t afford to hire a developer and have no knowledge of coding? Fortunately for you, there is the website builder: a tool that allows anyone and everyone to build and create beautiful website design for a personal or e-commerce website. Want to learn more?

In our thorough guide we’ll answer:

  • What exactly is a website builder?
  • Why do people use them?
  • What characteristics are found in a good website builder?
  • How do I get started?

It all starts with the right domain. Get yours today at Domain.com.

What Is a Website Builder?

A website builder is as it sounds; an apparatus that allows you to craft your very own site. This platform or software is typically engineered to have a user-friendly interface, with plenty of drag and drop functionality and preset styles and website templates to choose from. They allow you to build a website from scratch by using prebuilt structures.

In this way, with a bit of invested time and some pointed tutorials, you can start creating your layout, style, and then integrating your brand’s elements and content. The code runs on the backend, but the frontend is a platform of digestible, easy-to-learn features which allow you to build your home on the internet landscape.

This can be done in two ways:

Online Website Builder

An online website builder is a platform that you access through your web browser. Instead of downloading the builder’s software, it’s hosted on the cloud, which you can access anywhere there’s internet.  

Offline Website Builder

An offline website builder requires the user to download software and host the files locally on their computer. It’s a general rule of thumb that offline website builders take a bit more technical knowhow and experience, seeing as the files will have to be uploaded onto a web hosting platform once the buildout is finished.

Why Do People Use Website Builders?

To put it in perspective, many renowned web developers use website builders, like WordPress, to put together websites. These tools are not reserved simply for novice users within the web development space. Of course, if the website is going to need extensive coding with complex functionality and advanced security, then a standard website builder might not be the recommended option.

But website builders are the perfect option for most small businesses and fresh enterprises. Here are some of the main reasons people use website builders:

  • Creates a website in a snap
  • Less room for error
  • They don’t require technical knowhow
  • Affordability
  • Low Maintenance
  • 24/7 Technical Support (offered by companies like Domain.com)

A Snap of the Fingers

In many circumstances, a small business needs scant more than a functional, good-looking website that is easy to navigate. Any web developer will tell you that a website builder can do this in the blink of an eye. They’re right. A website builder can create a good-looking, viable and functional site in a matter of hours.

Less Room for Error

Being that the website builder is pre-coded, there’s less room for error. The pieces you build, layer, and add together will work because they were designed to complement one another. You’re not creating new “pieces of a website” hoping they integrate perfectly, you’re integrating pieces that have been tested countless times before.

Caters to Low Technical Skill Sets

You don’t need to be a graphic design guru, web dev pro, or even understand HTML to use a website builder. One facet of website builders is their template catalogue. These templates come integrated with color theory, crisp designs, and functional processes. They do the work so that you don’t have to.

Affordability

It should be no surprise that it’s far cheaper to utilize a savvy website builder instead of hiring a web developer to do the work on your behalf. Truth be told, most of the web developers you hire will be using some sort of templatized platform—especially if your website does not require custom coding. Hint: most don’t.

Little Maintenance

Since website templates are pre-coded in website builders, there’s little need for upkeep and maintenance. Of course, the website should be continuously updated with fresh content for your audience to engage with, but this is another “plug-n-play” process of a good website builder.

DIY (Do-It-Yourself) Support

Many small business owners or brand creators want to go the DIY method when it comes to their website. They want to learn how the process works and maintain full creative control, and that’s understandable. For many online website builders, companies like Domain.com offer technical support along with the builder. This means if you run into any issues, you can call them for free.

Now that you have a general understanding of why people utilize website builders, when you start your hunt, what features and characteristics should you be looking for?

It all starts with the right domain. Get yours today at Domain.com.

What Makes for A Good Website Builder?

What makes for a good website builder is often subjective due to the needs and experience of the user. What one web developer may qualify as “good” can differ from the opinion of another. Yet, there are some ubiquitous characteristics shared by website builders which most everyone agrees are measurements of their quality.

You’ll find the most important features below:  

User Friendliness

The entire point of utilizing a website builder is for its ease of use. This is part of the “drag and drop” experience, as little else is required in reshaping your website other than dragging and dropping the pre-coded elements where you want them to be. These are also known as WYSIWYG web builders, which stands for “What You See Is What You Get.” Domain.com offers one of the best website builders that:

  • Complements beginners and pros – The novice can learn how to navigate the platform quickly, and the pro can utilize its wide offering of features and functionalities.
  • Allows the user to drag and drop nearly every element – This includes text, video, pictures, your logo, and more.
  • Removes the necessity of plugins – You won’t need to download or install any 3rd party software. This further eases the process seeing as the entire platform is hosted by Domain.com.

Templates & Customization

A common fear with website builders is that the site is going to end up looking cheap. Another fear is that websites created using the same website builder might look too similar. Let’s put those worries to rest. Website builders allow you to customize a large wealth of templates so your website will look and feel unique to your business or brand. Features should include:

  • A fully customizable design stack – This includes fonts, colors, layering, and graphic design.
  • A fully customizable template catalogue – You don’t want to have static, stale templates — ones that seem to have been developed without the help of a professional graphic designer. This can indeed create a cheap looking website. Instead, you want a large selection of templates to choose from. Each one should be customizable (to an extent).
  • Customizable images – You’re going to want to utilize a website builder that comes with an image editor. It should be obvious that the images on your website need to be purposefully selected, immersive, and engaging to the eye. Having a one-stop-shop image editor is the perfect way to simplify the process.
  • Mobile responsive customization – It’s more likely that your audience will view your website via their smartphone than their computer, meaning it’s imperative to format a website for mobile. It is critical that the website builder you choose caters to mobile formats.  

Analytics and SEO Tools

One of the most important facets of a company’s growth is keeping track of their performance on the web. Today, with analytical tools, users can track every interaction a potential customer has with their website.

Additionally, SEO (search engine optimization) tools assist with visibility on search engines, meaning a company has a higher likelihood of “popping up” on a given search. You may be reading this and thinking, “SEO? Analytics? This stuff is jargon to me.”

Which brings us to our next point: a great website builder will integrate these elements as well as work to explain them to the user. In which case, a website builder should integrate:

  • Analytic Tools – The most common you’ll see is Google Analytics, being that Google is the search engine every company wants to rank on.
  • SEO Tools – A basic keyword generator and the integration of metadata with the possibility for further expansion.

Extras

Additionally, if you plan on shifting your business into an ecommerce platform or if it’s one from the start, then be sure that the website builder you choose includes tools to support your transactions. This includes but is not limited to:

  • A shopping cart – You’ll want your website to support the shopping cart feature, as that’s the easiest way to purchase a given product.
  • Inventory management – You’ll want your backend to have a one-stop-shop to track your inventory and stock.
  • Payments – From Stripe, PayPal, to credit cards, you’re going to want your website to support online payments.

While the ecommerce features mentioned above are standard, the integration of them is not. The key is to find a website builder that seamlessly integrates each feature, seeing as they will be the pillars of your ecommerce platform.

How Do I Get Started?

Before building your professional website, there are a few steps that must first be completed. For instance, for your website to exist on the internet you’re going to need a domain name, which will also be the name of your website. And before you purchase this domain, you’re going to need to choose a hosting platform and website builder.

We’ll explain below.

It all starts with the right domain. Get yours today at Domain.com.

Starting with the Domain Name

If you go to Domain.com, there’s a search bar in the center of the page. Just enter the name of your business or the domain you want and Domain.com will assess its availability and then provide pricing. Once you’ve found an available name, you’ll need to enter:

  • Both the domain name and the extension
  • Your first and last name
  • Your email address
  • Your phone number
  • Your physical address
  • Billing information
  • Administrative contact information

Choose A Host

Once you’ve obtained your domain, you’re going to have to choose a hosting plan based on your specific needs.

Create, Create, Create

Once you’ve settled on a domain name and chosen your host provider, now it’s time to utilize the website builder and start creating the website itself. Explore the large library of templates and then customize them. Try to evaluate exactly how you want to position your brand and what you’re trying to showcase, then find the perfect base template that complements your vision.

Customize and Integrate Images

Once you’ve laid a solid foundation for your website, it’s time to customize. Create a standout website by integrating stellar images that are brand-specific and original. Steer clear of anything “stock” or “filler-focused” and try to, if you can, place original content anywhere possible. This will further showcase your brand and add to the uniqueness of your platform.

Add in Analytics

Once your website is finished, adding an analytics tool is a fantastic way to measure its success on the internet. The data generated by these tools will allow you to understand how well you’ve positioned your brand, where to make changes, and where you’re succeeding. In today’s digital climate, it’s nearly impossible to compete with other brands without some sort of analytics tool.

Build Your Own Website!

A website builder is a tool that allows both novices and pros alike to create a professionally designed website. With pre-coded templates, user-friendliness, image editors, analytical tools, SEO tools, and more, it’s never been easier for someone with zero technical knowhow to build their own block of real estate on the internet.

At Domain.com you can buy your domain, set up your web hosting service, and utilize their powerful website builder all in the same place. Better yet, they’re available to answer any questions you may have and guide your through the building process. Reach out today to get started on building your online presence!

Sources:

Domain.com Services

www.domain.com

WebSavvy Marketing. What is a Website Builder? June, 2017.

https://www.web-savvy-marketing.com/2017/06/what-is-a-website-builder/

Website Builder Expert. Website Builders. Website Builders Debunked | What Are They And Who Uses Them?

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What is WordPress Hosting? https://www.domain.com/blog/what-is-wordpress-hosting/ Tue, 19 Mar 2019 16:25:30 +0000 https://www.domain.com/blog/?p=2945 Continue Reading]]> Building your new website on the WordPress platform is one of the easiest and most expeditious ways to launch your new blog or online business. Depending on what type of web-based project you wish to launch, you will have any number of different hosting needs. Here you’ll learn about WordPress web hosting, the various options available, and how building a website with WordPress may be the best for your site needs.

It all starts with the right domain. Get yours today at Domain.com.

What is WordPress?

WordPress is an open source content management system that allows even the greenest builders to design and create their own website. It can be used to build anything from a simple blog page, to e-commerce to business or portfolio websites. “Open-source” essentially means that it is constructed of elements built by and shared amongst those who use it. There’s a vast community of savvy web-designers out there who design and build useful tools to help others build websites on the WordPress platform that they would otherwise be incapable of creating. Many of these tools, known as plug-ins, are made to help you with every aspect of your site, from aesthetics to layout to content creation.

What is WordPress Hosting?

WordPress hosting is any form of web hosting that is specifically optimized to function with websites built via WordPress. Websites built on the WordPress platform have some unique characteristics that can cause functionality issues if not properly optimized — meaning certain elements may not load properly, increased load time, or the website could become unreachable altogether. When this happens, it is common for readers or customers to exit your site, costing you valuable traffic and potential sales.

Shared Web Hosting For WordPress

For those on a narrow budget, shared hosting is available to house your WordPress site. In this case, WordPress users share a server that isn’t necessarily optimized for the specific demands of the WordPress platform. As with any other shared hosting environment, resources such as disk space and bandwidth are shared amongst all accounts housed on the server. This can create competition for resources which may result in reduced performance and load time of your site.

Technical Support For Shared WordPress Web Hosting

Although shared hosting does come with some general customer technical support and a price tag that even the smallest business can afford, this form of WordPress hosting often fails to meet the needs of larger or more complex operations.

Often, sites built on WordPress that are hosted in a shared environment share server space with sites that are built on other platforms. Because of this, the technicians who provide support for the server are expected to be able to service sites built on any platform, not just WordPress. This jack-of-all-trades expertise can cause the quality of technical assistance to drop noticeably.

Additionally, there are typically a very large number of websites hosted on each shared server. It makes sense from a fiscal perspective — when the price of the service is low, hosts need to pack a lot of clients into each virtual server space in order to turn a profit. However, the need to serve so many clients may cause a support team to be spread thin, which can have a negative impact on the quality of their work.

Those who have a need for additional speed, enhanced security features, and additional technical support will have to look elsewhere to fulfill all of their hosting needs.

Security and Performance For Shared WordPress Hosting

The shared nature of resources and the lack of private space in a shared hosting environment creates challenges for both security and performance.

Security is difficult to provide effectively for websites hosted on the same server due in part to the sheer volume of sites being hosted. With so many opportunities for malware or poor coding to take root, a greater number of scans must be performed in order to defend against them and root them out when they’ve taken hold. Also, much like when a pathogen is released in a space occupied by a large number of people, it is much more likely that an infection will affect other members in a shared environment.

The same holds true with regard to performance issues. When one or more websites on a shared server begin to hoard resources due to traffic spikes, the negative impact on neighbors can be dramatic due to the sheer number of WordPress users on a single web server. When a lot of websites are affected, it is the responsibility of support technicians to fix them all. With so many to fix, performance can be delayed for extended periods of time. In light of this, those who prioritize performance, enhanced security features and strong technical customer support over lower pricing may also want to look elsewhere to fulfill all of their web hosting needs.

Managed WordPress Hosting

Managed WordPress hosting, in comparison to shared WordPress hosting, tends to offer quite a bit more in the way of technical support and security. They also offer superior operating speed and performance with larger amounts of resources (and no competition) available for use by each individual client.

Tech Support For Managed WordPress Hosting

In comparison to the general support included with shared hosting, the support you receive with a managed host is much more in-depth and more readily available.

Technical support for managed WordPress hosting is well-versed in the specifics of the WordPress platform and thus is able to assist on a wider range of topics than you’d get with a shared package. Also, since a managed host server will have far fewer clients hosted on it than a shared server, those assigned to assist you have more time to offer and are more easily reached than those who oversee shared servers.

Speed And Performance: Managed WordPress Hosting

Managed hosts provide significant upgrades in both speed and performance over their shared host counterparts. As mentioned, direct competition for memory and bandwidth can cause sites on shared plans to become glitchy, and sometimes become unavailable altogether. With a managed host, not only are resources allocated for the sole use of each individual client, but technicians are on hand to monitor performance and rectify any errors that may occur.

Also, since this support team is comprised of trained professionals, they are often able to correct any operational errors far more efficiently than the average Joe, maximizing uptime and the overall performance of the WordPress website.

Security: Managed WordPress Hosting

Under the oversight of a managed host, site and server security are much stricter than most users would be able to provide on their own. Protective tools are optimized for the specific needs of WordPress by virtue of features that take into consideration the unique needs of the WordPress hosting platform.

Since all servers in a managed environment are running WordPress, all security measures can be standardized to apply across the board. This helps the hosting provider streamline their routine maintenance processes and leaves their technicians with more freedom to focus on other security measures like installing patches or upgrades as soon as they are made available.

It all starts with the right domain. Get yours today at Domain.com.

Domain.com WordPress Hosting Package Features

A desirable hosting package for your WordPress site is going to combine elements designed to provide both convenience and essential performance at an affordable price. Elements designed to make operation convenient will include things like ample storage, plenty of bandwidth, an easy to use control panel, and various other bells and whistles that make your life easier.

Features designed for optimum performance will include things like 24/7 customer support, automatic malware removal, and integrated security systems. Domain.com offers WordPress hosting packages that incorporate all of these elements at a great price.

Unlimited Storage

Acquiring enough storage space to house all of your files is a primary concern when considering a new hosting plan. For those of you looking to host a simple blog or small site, there is little risk of running out of disk space. However, for those looking to host an e-commerce site, or combine your blog with your e-commerce and web-based storefront, having a plan with unlimited storage is a huge draw. Not only does this allow you the room to get started, but it also allows you to scale as your business grows. Domain.com offers unlimited storage as part of both its Starter and its Essential WordPress hosting packages.

Unlimited Bandwidth

Another primary concern is gaining access to enough bandwidth to ensure that your site is able to run smoothly at all times. When websites have a slow load time or become glitchy, readers and customers tend to bounce from the site. This results in lost traffic, conversions, and sales. In some cases, a lack of sufficient bandwidth can cause your site to become entirely unreachable. Obviously, if readers or customers can’t reach your site, they can’t consume the information you wish to provide or purchase the products you offer.

Domain.com offers unlimited bandwidth across all WordPress packages to ensure that your site experiences minimal downtime and runs as smoothly as possible.

Customized Control Panel

A customizable control panel allows you to set up your space with convenient access to the tools that you use the most. It’s a fantastic way to streamline your everyday operations by ensuring that you waste no valuable time sifting through features that you don’t need. Bloggers have little use for e-commerce tools and vice versa. Each is well-served by Domain.com’s customizable control panel.

Pre-Installed Themes and Plugins

One of the coolest features of WordPress is that it is open-sourced, giving you access to nearly endless themes and plugins designed to serve nearly any need. However, finding, researching, and choosing the best ones for your specific needs can be time-consuming, especially for the newbie. Domain.com’s hosting plans feature a pre-installed set of themes, curated to fit nearly any taste, and useful plugins like W3 Total Cache and Jetpack—some of the most functional and popular tools available.

Free .blog Domain

As one of the “bells and whistles” referred to above, Domain.com offers free .blog domains as part of both the Starter and Essential packages. A blog is another outlet that allows you to build brand awareness and recognition through periodic dissemination of information and offers. Domain.com lets you utilize this resource free of charge.

Domain.com WordPress 24/7 Support

Live support from WordPress experts is included with every WordPress Essential hosting subscription. Frankly, there is quite a bit to know about building a website with WordPress, and having 24/7 access to a real-life expert can simplify the process. There are plenty of online resources including our Domain.com blog and other forums to help you learn as you go, but sometimes it can be difficult or time-consuming to get the exact answer you’re looking for. Having expert customer support on hand 24/7 is a massive boon to your learning process.

Sitelock Professional Security and Automatic Malware Removal

Domain.com offers complimentary access to Sitelock professional security and malware protection with every Essential subscription. Sitelock conducts daily security scans on your website to track down any malware or harmful code that shouldn’t be there. In the event that malware is detected, you will receive an alert via email and your control panel and the Malware Removal Tool will automatically remove it for you.

How Much Does WordPress Web Hosting Cost?

Web hosting for WordPress sites is remarkably affordable with the most basic packages starting under $5 per month. Packages that include more advanced features such as increased security, access to better tech support, or any number of other additions are still affordable at under $10 per month.

Domain.com WordPress Hosting Packages

Domain.com offers two fantastic web hosting packages for WordPress at some of the most affordable rates in the industry. Here are the details:

WP Starter

  • Unlimited storage
  • Unlimited bandwidth
  • Customized control panel
  • Pre-installed themes and plugins
  • Free .blog included
  • Price: $3.75/mo.

WP Essential

  • Unlimited storage
  • Unlimited bandwidth
  • Customized control panel
  • Pre-installed themes and plugins
  • Free .blog included
  • WordPress 24/7 support
  • Automatic malware removal
  • Sitelock professional security
  • Price: $6.95/mo.

What is the Right WordPress Hosting Option for You?

While there are a number of different options available to host your new WordPress website, it should be comforting to know that none of them is likely to break the bank. If you are simply looking to host your personal blog or an e-commerce site, then a cheap shared hosting plan might be just the ticket for you — serving all your basic needs and saving you a few bucks in the process. Those of you with more substantial needs should consider more elite options like Domain.com’s WordPress Essential package, which boasts performance, security, support, and a few bells and whistles all for a fantastically low price.

Don’t know which hosting solution is right for you? Domain.com is one of the best WordPress hosting providers on the market and can help you build the website of your dreams. To learn more about our website builder or hosting services, please chat with or call one of our expert representatives today.

It all starts with the right domain. Get yours today at Domain.com.

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Shared Hosting vs. Dedicated Hosting https://www.domain.com/blog/shared-hosting-vs-dedicated-hosting/ Thu, 14 Mar 2019 09:00:29 +0000 https://www.domain.com/blog/?p=2854 Continue Reading]]> When it comes to web hosting services, there are so many options to choose from that you may feel at a loss for where to start. To simplify things, this guide will focus on the two web hosting setups on opposite ends of the spectrum: shared hosting and dedicated hosting.

By the end of this article, you should have a better understanding of what each of these web hosting options provides, and be able to make the best decision regarding where, and how, to host your website.

It all starts with the right domain. Get yours today at Domain.com.

Shared hosting vs dedicated hosting

Both shared hosting and dedicated hosting hold the data for your website on a single server. When web users access your website from their browser, this server sends your data to them.

The difference between the two hosting types is the type of server on which your website is stored. With shared hosting, your website lives alongside others, which are neighboring users utilizing the same server. With dedicated hosting plans, your website has a server all to itself. There are distinct advantages and disadvantages to both. Learn the difference between  shared hosting and dedicated hosting to choose the best option for your business.

What is shared hosting?

Shared hosting works by hosting multiple websites on one server. Some have compared shared hosting to a public bus system, because it is inexpensive to use, and involves sharing resources with other users. Hundreds or even thousands of websites can be hosted on a single server, which creates advantages and disadvantages.

Pros of shared hosting

The advantages of shared hosting are:

  • Low costs
  • Low technical skills required

A huge factor influencing the use of shared hosting is its low cost. A single server’s maintenance costs can be distributed amongst its many users, driving down individual costs to customers. You also have the option to pay more to upgrade to hosting services that allow more traffic, and greater resources.

Many people first launch their websites with shared hosting because it requires little technical skill, or in-depth knowledge of servers. Shared hosting plans come with a control panel to facilitate website management, and pre-installed programs to accommodate most general websites. Server maintenance, like installing updates and patches, is carried out by the host providers, so all you have to worry about is developing your business.

Cons of shared hosting

The disadvantages of shared hosting are:

  • Shared server resources
  • Higher security risks

Shared hosting is great for new websites that require basic resources and expect low to moderate traffic. However, shared hosting does have its limitations. The most obvious limitation is the collective sharing of processing power, memory, disk space, and all other resources housed on a server.

A consequence of sharing server resources is the possibility of the “bad neighbor effect.” This is where one website on a shared server hogs resources, causing other websites on the server to slow down. However, chances of this actually causing a noticeable issue is low, since professional hosting companies provide more than enough resources to accommodate their users. They’re also efficient in moderating highly trafficked websites, and suggest growing websites move to higher hosting services that provide additional bandwidth.

Another risk associated with shared hosting is that your server’s IP address could be blacklisted if someone on the same server is sending out spam. To avoid having your emails dropped in the spam mailboxes of your recipients, make sure you choose a web hosting provider with policies against this abuse.

Who uses shared hosting?

Shared hosting is ideal for website owners looking for a beginner friendly, and cost-effective option. Personal projects, small businesses, and even medium sized businesses can benefit from the advantages of shared hosting. The disadvantages are inconsequential as long as website traffic isn’t too heavy, and the server is protected by reliable security protocols.

When websites do outgrow the resources allotted in shared hosting situations, there are other hosting plans ready to take over. Migrating a website from one hosting environment to another is an easy process, and does not detract from your site’s efficiency.

What is dedicated hosting?

Dedicated hosting means your website is hosted on a single server that is dedicated specifically to your website. This cuts out the competition of resources associated with shared hosting, and results in more robust website performance.

If shared hosting is like a public bus, then dedicated hosting is like renting your own car. You have more control where you take your car, how fast it goes, and what radio station plays. However, it also comes at a much higher cost, and requires more knowledge in order to maintain it. Dedicated hosting has very similar advantages and disadvantages.

Pros of dedicated hosting plans

The advantages of dedicated hosting are:

  • Total utilization of server resources
  • Ability to customize

With a dedicated hosting solution, there is no server sharing involved which means no bad neighbor effects. All your server’s processing power, memory, and disk space can be committed to your website. In addition, no other user could expose your website to cyber threats or cause your server’s IP address to be blacklisted.

Dedicated hosting allows extensive customization, giving you the ability to optimize your server settings. It also gives you root access so that you can modify software code. Server configuration is generally valued when a website requires a special application.

Cons of dedicated hosting

The disadvantages of dedicated hosting are:

  • Very high costs
  • Requirement of technical knowledge
  • More labored maintenance

It comes as no surprise that greater resources and control come at a greater cost. Renting dedicated servers can run between $60 and $350+ per month, depending on how involved the hosting provider is with maintenance and security. Usually a website that garners the traffic requiring dedicated server resources is profitable enough to afford dedicated hosting.  

Another limitation of a dedicated hosting solution is that it requires a high level of technical knowledge, especially if you want to take advantage of the customizability. If technology isn’t your specialty, you could hire a server admin, or purchase a plan that includes management support, however, these add to your costs.

Since much of the server maintenance is left up to you, a new burden is introduced. You’re responsible for updating and installing patches to your dedicated server, which may detract from your other responsibilities.

Who uses dedicated hosting?

Dedicated hosting is best for businesses with very high bandwidth requirements and highly specialized needs. For example, large companies with lots of valuable data would want to invest in the higher level of security that dedicated hosting provides. It also provide the most benefit to users who are tech-savvy enough to capitalize on the customizability.

At a glance comparisons

Here is an outline of how shared hosting and dedicated hosting stack up against each other in different areas.

Flexibility and customizability

Shared hosting does not allow customization because any changes to the back-end would apply to all websites on the shared server. Some hosting plans allow for flexibility in the features allotted to shared hosting users (like more FTP users or more cloud storage), but this is the extent of personalization.

Dedicated hosting allows for complete customization. Since you don’t have to share the server with any other websites, you can choose the operating system, configure the environment to run specific applications, and optimize the amount of bandwidth and memory you need.

Reliability

The potential for slowdowns or downtime increases on shared hosting plans. This could be due to bad neighbors — websites on your shared server that experience high volumes of traffic and use up more of a server’s processing power — or due to faulty coding.

Dedicated hosting is extremely reliable making it the preferred hosting package for businesses that experience large volumes of traffic.

Security

In terms of cyber security, shared hosting plans tend to be more susceptible to cyber-attacks than dedicated hosting. This is because the server is shared by multiple users, which opens more opportunities for security breaches.

If the physical security of the server is a concern, make sure to host your website with a reputable professional hosting company you can trust to protect the server from break-ins or damage.

Scalability

In many cases, shared hosting is not scalable. However, some web hosts like Domain.com offer shared hosting with scalable bandwidth, meaning the amount of traffic and data that flows between your website and users is not limited. In the fortunate event that your website is successful and garners heavier traffic, Domain.com will work with you to move your site to a host server with more resources, ensuring optimum performance for all customers using shared hosting.

Dedicated hosting is very scalable because there is no competition for resources on the server. This makes it possible to accommodate high growth.

Costs

Shared hosting is a clear winner when comparing costs. Shared hosting costs around $1 to $20 per month, whereas dedicated hosting costs can soar above $350 depending on the plan. Additional costs to dedicated hosting can arise if the server has a major problem that requires the web host to resolve it.

Technical knowledge requirements

Shared hosting is the most hassle-free hosting option. Since the server is shared by multiple users, the hosting company controls, and maintains, nearly all aspects of the server.

Dedicated hosting can be prohibitive to parties with limited technical knowledge, since most of its advantages rely on administrative implementation.

The middle ground of VPS hosting

If you’re still unsure where your website’s needs fall within the spectrum of shared hosting and dedicated hosting, you may want to consider the middle ground option; VPS web hosting. VPS, which stands for virtual private server, works by housing multiple websites on separate virtual machines. One physical server typically holds only a dozen or so websites, and each website  has a reserved space with allotted server resources.

Because of this setup, VPS hosting provides a balance of server performance and cost effectiveness. Since the resources are split evenly by fewer users, VPS hosting provides greater processing power, disk space, and memory than shared hosting. It’s also more affordable than dedicated web hosting since there are multiple users contributing to the costs of a single server.

Additionally, it lends a happy medium in regard to flexibility, security, reliability and scalability.

  • Flexibility: Since your website is contained within a virtual machine, you have the ability to modify your environment without disturbing the setup of other websites housed in the server. This makes it possible to customize more than with shared hosting.  
  • Security: Having fewer accounts on a server decreases the vulnerability to cyber threats. This makes VPS hosting slightly more secure than shared hosting.
  • Reliability: If one website on the server exceeds its resource utilization, that website may experience a slowdown, while your website is unaffected. This means the bad neighbor effect is eliminated.
  • Scalability: You have more room to scale your website up with VPS hosting than with shared hosting. Your VPS hosting plan includes a certain percentage of resources available on the server, and you can simply pay for an upgraded plan to access a greater percentage of server resources. This is a huge advantage for users who want to start out on an inexpensive plan, but expect to grow quickly.

Which hosting option is right for your business?

Choosing the right web hosting plan can save you lots of time and money. If you don’t need immense bandwidth, memory, computing power, or control, then save your money by going with shared hosting. However, if your website requires lots of server resources, and your team can efficiently manage a specialized hosting setup, go with dedicated web hosting. If your website falls somewhere in between, choose VPS hosting.

Once you have decided which type of hosting is best for your website, Domain.com can provide affordable packages for your specific needs.

It all starts with the right domain. Get yours today at Domain.com.

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What is Shared Hosting? https://www.domain.com/blog/what-is-shared-hosting/ Tue, 12 Mar 2019 09:00:28 +0000 https://www.domain.com/blog/?p=2866 Continue Reading]]> Having a website with no hosting provider is like owning a car with no wheels.

A car is useless if you can’t go anywhere.

The same is true for a website that isn’t published on the World Wide Web.

The most affordable and simple way to get your website public is through shared hosting. What is shared hosting, how does it differ from other web hosting plans, and what is the best option for your business?

Let’s find out.

It all starts with the right domain. Get yours today at Domain.com.

What is shared hosting?

Shared hosting, also referred to as virtual hosting, is a way to host your website on a single physical server that also hosts additional sites. Within the server, there are software applications that make managing and accessing your website easy.

The shared hosting environment is like sharing a highway with other cars. Hundreds or even thousands of users can share the same server, which means they also divide the costs. This “collective” platform makes shared hosting the most inexpensive and popular option of all the web hosting setups. Many bloggers, startups, and small businesses use shared hosting to host their websites since it’s so easy to get started.

How much does shared hosting cost?

The cost of shared hosting depends on the level of service a web host provides. Generally, you can expect to pay $1 to $20 a month for space on a shared server.

How does shared hosting work?

Shared servers are similar to computers in that they have hard drive space, a central processing unit (CPU), and RAM. These resources are shared with other users hosted by the server. This makes it possible to securely store all the saved files, data, and information making up your website.

When anyone requests access to your website from their computer, the stored data of your website is sent from the server to the internet user. Shared hosting takes advantage of a server’s optimal utility, since each individual website generates different amounts of traffic, at different times.

Effects of sharing a server

As stated, utilizing a shared server is like sharing a highway. You pay taxes to have highways maintained, just like you pay a small monthly fee to use shared hosting. Because many people contribute to the costs, individual prices for users are kept low.

If you’re expecting low-to-moderate traffic on your website, then a shared hosting package is a fantastic choice, since it’s affordable and convenient. However, just as a lot of cars on a highway can cause congestion, your website can experience a slight slowdown if the computing resources you share with others are directed to a website that is experiencing an unusually high volume of traffic.

Typically, reputable web hosting companies like Domain.com can easily support most web pages with very little risk of speed issues. If traffic to your site picks up consistently, you can always upgrade to a higher tier plan.

Characteristics of shared hosting

Not all shared hosting providers offer the same experience. Some factors that may vary from one hosting company to the next are explained below.

These should give you an idea of how to choose a reliable provider.

  • Uptime: Uptime is a measurement of how long a web hosting system has been continuously running. The best shared hosting providers have high uptimes, indicating high reliability. Domain.com guarantees 99.9% uptime on all hosting plans.
  • Traffic: If you already anticipate high traffic, shared hosting may not be an option. Web hosting companies generally have policies that prevent “bad neighbor effects,” which is when heavily trafficked websites hijack all the resources on a shared server. Make sure to read the policies to find a web host that can support your website’s traffic.
  • Resources: Although shared hosting providers can accommodate many users, resources such as processing and memory are still limited. Some web hosts limit what you can put on your website so that more users can share a single server. Be sure to read and understand your web hosts’ acceptable use policy to ensure your website is compliant.

Understanding shared hosting plans

Many web hosting companies offer tiered plans for shared hosting. This is so you only pay for what you and your website need. These plans include some important features and possibly some unfamiliar jargon.

  • Websites: You can choose a plan that allows you to host more than one website on a single shared server rather than buying two separate plans. This streamlines the management of all your different sites.
  • Disk space: Disk space is the amount of hard drive space available to users. Most of the time, shared hosting plans provide more than enough space for small businesses or personal projects. Websites may run into issues if they include large images or audio files. That’s why companies like Domain.com guarantee unlimited disk space, so you never have to worry about reaching a limit.  
  • Monthly bandwidth: Bandwidth is the amount of traffic and data your website can process. With low bandwidth, the speed at which your website functions can be impacted by higher traffic on a shared server. Typically, the speed difference is negligible. In fact, with well-resourced web hosting companies like Domain.com, your bandwidth is scalable, so you can seamlessly accommodate more traffic.
  • FTP users: FTP stands for file transfer protocol, and an FTP user is someone with access to a domain. If you run a personal blog, one FTP user is enough. However, in a business with coordinating team members, multiple FTP users are better.
  • MySQL databases: MySQL is a data management system that organizes data. Without getting too technical, if you want multiple independent sites on one shared account, then you need more MySQL databases.
  • Subdomains: Wondering subdomains are and how they might influence your online presence? Subdomains are divisions of your domain that are useful for organizing your website’s content. For example, you could use a subdomain to separate a mobile version of your site from your full version.
  • Email addresses: Your shared hosting plan may also include professional email addresses which enhances the image of your brand.
  • Support: In case you run into any issues or have any question about hosting your domain, choose a web hosting company that has a friendly and helpful support team.  

Shared hosting pros

Here is a review of the advantages of shared hosting.

  • Cost-effective: The cost to customers is kept low due to multiple users contributing to the costs of the server.
  • Flexible: You can choose shared plans that fit the needs of your growing website. For example, if you find yourself needing another website, more cloud storage, or more FTP users, you can upgrade to a plan that provides it.
  • Secure: Although the space and resources are shared on a server, your information is not. Other websites utilizing your shared server are not able to access any of your website’s data. Additional security features provided by some web hosting companies also defend your website against cyber security threats.
  • Straightforward setup: Setting up your website on a shared server is quick and easy. Shared hosting experiences are designed to support the less tech-savvy so you can get your website running with maximum efficiency and minimum technical knowledge.
  • Effortless maintenance: The shared server is maintained by your web host provider so you can stay focused on growing your platform rather than working out bugs, or installing software updates. Leave that to the professional technical assistants.

Shared Hosting Cons

Despite its cheap and convenient nature, shared hosting does have a few tradeoffs to consider. What makes shared hosting attractive is its painless nature, but these circumstances can happen:  

  • Possible slowdowns: As previously discussed, the definition of shared hosting includes sharing resources like CPU power and memory. Because of this, it’s possible that a spike in activity will cause a lag in your website. Most of the time changes in speed is barely noticeable.
  • Potential risks: Because shared servers host multiple websites, it risks potential compromises. To combat this, a reliable server host may include security features like SSL certificates.

Limited customization: In order to uphold security, the backend of shared servers are locked down. This means that you’re limited to what the hosting company provides for programs. If you have special technical requirements, like running an alternative operating system, then avoid shared hosting. For the less tech-savvy individuals, this is actually a benefit because it means all the tools you need are provided in an easy to understand interface, and server maintenance is taken care of by your server host.

Is shared hosting suitable for you?

Shared hosting is most suitable for the person or business that:

  • Has limited background knowledge of web hosting
  • Wants to save on costs
  • Values hassle-free website management
  • Requires a simple website for small businesses or personal purposes
  • Is interested in learning web design, coding, or WordPress

Building a website is both exciting and daunting. Choosing the right web hosting setup is important to establish a good foundation for your website development. Unless you plan on going viral with a major marketing campaign, chances are shared hosting will handle your website’s needs.

Once your website is up and running, you can get a better sense of where your website needs to grow, whether it be in bandwidth or data storage. Starting on a shared hosting plan allows you the flexibility to scale without hiccups.

Shared hosting vs VPS hosting vs dedicated hosting

If your website is on a shared server, and regularly uses more resources than what your host considers acceptable, then you may want to consider discuss upgrading your hosting package. VPS web hosting is typically the next step up when websites outgrow shared hosting.

VPS hosting

VPS hosting differs from other web hosting plans. VPS hosting stands for virtual private servers and it allots you access to more resources. VPS hosting tends to limit the number of websites on a single server, and provides a reserved space on the server for your website’s disk space and bandwidth.

This means when using a virtual private server, your website won’t be affected if another website on your server has a spike in activity. There are also more customizations available to VPS hosting users. VPS hosting is perfect for sites that are too big for shared hosting, but too small to move to a dedicated server.

Dedicated hosting

If your website requires more resources than VPS hosting can provide, then you can upgrade to dedicated hosting. Dedicated hosting is when a server hosts only your website. It is completely dedicated to you. This means your website benefits from increased privacy, security, bandwidth, storage space, and speed.

The downside to dedicated hosting is that it is the most expensive web hosting setup, and requires a decent amount of IT skills to manage. However, if you value unshared resources, peak website performance, and greater control of programs and security, dedicated hosting is the way to go.

Which hosting option is right for your small business?

For most people stepping into the world of website hosting, shared hosting advantages outweigh its limitations. The low cost saves huge amounts for people still working out the scale of their website, and its simplicity makes it an accessible option for everyone, regardless of their technical know-how.

VPS and dedicated hosting are alternatives you can consider when your website requires more processing power, storage space, and customization. However, they come at a much higher price. Save yourself from unnecessary costs by understanding what each web hosting package offers, and what your website really needs.

It all starts with the right domain. Get yours today at Domain.com.

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