There are millions of published blogs — over 570 million, and that number keeps growing. And nowadays, it’s easy to start a blog with no technical knowledge. 

If you have a passion for beauty, skincare, and appearance, then creating a beauty blog is a great outlet for you. With a blog, you can share your passion with the world, earn income, and potentially make a name for yourself in the industry. 

The beauty business is booming and is anticipated to grow annually at 5.1%. The sooner you get started and make your mark, the better your chances of establishing yourself as an essential part of the industry. 

Today, we’re talking about how to create a beauty blog. From planning, creating, branding, building, marketing, and best practices — we’ve got you covered. 

Keep reading to learn how to start a beauty blog step-by-step. 

Start a Beauty Blog

Beauty blogs are popular and there are quite a few out there you can look to for inspiration before starting your own. 

Why do people start beauty blogs? There are many reasons, but here are some of the common ones:

• Connect with a wide audience of other beauty aficionados.
• Provide tutorials on how to achieve the perfect look.
• Build a brand.
• Become an authority in the beauty industry.
• Earn an income doing something you love.
• Inspire confidence in others.
• Access to exclusive or limited edition merchandise and samples.

What is your motivation to start a blog? Your reasons and motivations will help inform the type of blog you ultimately create and the audience you target. 

How to Create a Beauty Blog

You wouldn’t build a house without a framework, and the same thing is true for your blog. Now that you’ve had some time to think about your motivations and reasons for starting a blog, it’s time to plan. 

There’s no right way to plan your blog — some prefer good ol’ pencil and paper and others prefer to keep their plans online. If you choose the latter, consider using a tool like Microsoft 365 or Google Workspace. Both offer the ability to create, edit, and track documents from wherever you have an internet connection. Your plans are your blog’s roadmap, so you’ll want to keep a record of them to refer back to and make adjustments as your blog grows. 

What kind of planning is needed to start your beauty blog? Let’s look at what it takes. 

Decide on Your Audience and Niche

We see a lot of first-time bloggers fall into the trap of thinking that they’ll make waves and draw lots of visitors by creating a broadly generic blog that “appeals to everyone.”

But here’s the thing… nothing appeals to everyone. 

If you want to establish a well-known and trusted beauty blog, start small and identify your niche. Doing this allows you to define your target market and create content for your blog that resonates with your readers.

Let’s work on defining your niche. Your niche is “the industry or genre that you specialize in and the types of products or services you offer.” 

Beauty is a great place to start, but it isn’t your final niche. Think of beauty as a large, overarching category comprised of many subgroups. 

Are you an expert on eye makeup? Is your take on beauty inspired by your culture or how you identify?

Representation is important, so for example, your blog could focus on “Indian beauty” or “Trans beauty.” Even those niches could be further refined. Perhaps your beauty blog isn’t about everyday looks and instead focuses on extreme makeup tutorials. The more you narrow your niche, the more your blog will benefit. 

What Are Your Goals?

What do you hope to accomplish with your beauty blog? Take some time to think about your goals and how your blog can support them. 

Want to make revenue? That means you’ll need a hosting plan that offers eCommerce functionality. Just hoping to make connections in the biz? A more basic hosting plan could do the trick. 

At this point, it’s okay to keep your goals high-level. However, as you work on your blog you’ll want to create smaller S.M.A.R.T. goals to keep you on track. 

Building Your Beauty Blog

So, are you ready to turn this blog idea into a reality? 

To create a tangible blog you need two core things:

1. A Domain Name.
2. Blog Hosting and Building. 

Domain Names for Your Beauty Blog

Ever heard the saying, “The first impression is the last impression?” Your domain name is the first impression someone will have of your blog, well before they ever land on one of your posts or makeup guides. 

Now, we’re going to hazard a guess and say that, as a beauty aficionado, you understand a thing or two about appearances and impressions. Don’t you want your first one to be good?

With that said, let’s explore some domain name options. 

You really have two choices when it comes to a domain name for your beauty blog:

1. Purchase and own your domain name. 
   1. Example: yourblog.com or beauty.blog
2. Use a free subdomain that belongs to a larger business. 
   1. Example: yourblog.othercompanyname.com

Of those two options, which do you think is the better choice for making a good impression? The one that emphasizes your blog and your brand — or the one that advertises for another company in the domain name? 

Obviously, we think the first option is the better choice for anyone looking to establish themselves as an authority in the beauty blogging sphere. 

When you register your domain name, you’re its sole owner for the duration of your registration period. Domain name registrars offer multiple-year registration lengths, and good domain registrars offer a way to auto-renew so you never lose your domain name. 

Getting a free domain name sounds too good to be true… because it is. 

If you run a quick online search for “free blogging platforms” you’ll see a plethora of results. These services are great for the casual blogger who doesn’t intend on growing their blog into their own business or brand. When you create an account with one of these services they offer a free domain name, but be aware that what they’re giving you is really a subdomain. It’ll look something like this: yourblog.bloggingservice.com. 

Why is that an issue? Well, if you want to move your blog to another service, you don’t get to take that domain name with you. That means you’ll have to start from square one all over again. 

And what if you want to monetize your blog by running ads? Most free blogging platforms don’t give you an option to do that or they might give you a small percentage of the profits from the ads that they run on your blog. Doesn’t sound like a fair deal to us. 

Tips to Choose a Domain Name

When it comes to choosing a domain name, you can get as creative with it as you can with your makeup. 

While it’s true that .com is the most popular domain name, it’s just the tip of the iceberg when it comes to the wide array of available domains. It’s also notoriously difficult to get the .com you want because it’s been around so long that many highly desirable .coms have already been registered. 

So what are these other domains you should consider? For starters, there’s .blog. That one seems pretty straightforward. Is your blog going to focus on tutorials and makeup guides? There’s .academy, .camp, .expert, .guru, and .info, and we’re only just beginning. 

No matter what domain name you choose, keep the following things in mind:

• Make it memorable. 
  • Keep it short and don’t get unique with your spelling. 
• Think about keywords.
  • Your readers will likely find your blog via an online search. Help those search engines know you exist by targeting the keywords your desired audience would use.
• Pass the radio test. 
  • If someone were to hear your domain name on the radio and never see it written down, could they make it to your blog? Keep the hyphens and irrelevant numbers out of your domain name. 

Your blog is an investment in your future. While searching for the perfect domain name, you might come across some domains that are more expensive than others. Those domains are probably premium domain names. Premium domain names have already been registered, but whoever owns them has made them available for purchase.

Premium domain names are often short, memorable, and keyword-rich, and are perfect for brand-building. While they may cost more upfront, they’ll renew at regular rates, just like the average domain name, and they’ll only grow in value. 

Once you’ve selected your domain name go ahead and register it. There’s no “holding” or “dibs” on domain names — what’s available today may not be available tomorrow. 

Blog Hosting and Building Options

You can build and host your blog without any technical knowledge, we promise! If you want to build your blog by coding it, that’s an option, too. 

WordPress

WordPress is an immensely popular choice for building websites and blogs. It’s a free open-source software that can be used and edited to build your site, and it powers 39.5% of all websites. 

Depending on your skill level and technical know-how, you can either work directly with the WordPress code to build your site, or you can customize a WordPress theme. WordPress offers a great deal of flexibility and customization options, so even if you use a popular theme, your blog can differentiate itself from the rest. 

At Domain.com, we offer a few different WordPress hosting plans for your beauty blog. 

WP Live

If you’d like in-depth guidance and one-on-one support while working on your WordPress blog, our WP Live plans are the perfect fit. With WP Live, you get unbeatable WordPress help from experts who customize sessions based on your needs. Live screenshares and step-by-step walkthroughs make it easy to follow along and solve issues fast.

And we don’t stop with set-up assistance. When you use WP Live, you’ll receive the following features:

WordPress Hosting Plans

Want to use WordPress but don’t need as much assistance as our WP Live plan offers? We’ve got you covered. 

Domain.com offers two WordPress hosting plans: WP Starter and WP Essential, both of which offer unlimited bandwidth, unlimited storage, a customized control panel, and a plethora of pre-installed themes and plugins. 

Our hand-picked selection of popular WordPress themes are sure to start your blog off right. With a multitude of customizable options, you can edit these themes to build a beauty blog that reflects your brand. And to optimize your initial setup, we automatically install and configure your WordPress website with some of the most helpful and widely-used plugins.

WebsiteBuilder

Getting your beauty blog online has never been easier. With Domain.com’s WebsiteBuilder, you can build your blog in minutes. 

How does it work? 

No time to waste wading through hundreds of templates? WebsiteBuilder has you taken care of. Our intelligent technology starts your blog design for you. Answer a few quick questions and our AI-powered builder will select the right layout, including images and initial content, for your site.

There’s no need to fret with code when you use WebsiteBuilder. Its mobile-responsive templates offer built-in design protection to help ensure your blog’s look stays consistent and professional across desktop and mobile devices. 

Did we mention that it’s just fun to use? Our drag-and-drop functionality and image library (over 550,000 images for you to freely use!) make editing enjoyable. Or you can also upload your own images and logos to make your site completely personalized. We’re pretty serious about security though, which is why every WebsiteBuilder plan includes an SSL certificate to ensure your data stays safe. 

And if you want to grow your beauty blog into an eCommerce site where you can sell your own makeup line (dream big, amirite?), WebsiteBuilder is there for you, offering everything you need to scale your online business. 

Beauty Blog Content and Marketing

Once you’ve built your beauty blog, it’ll need some content. 

Content is what engages your audience and keeps them on-site and interacting with you. As a beauty blogger, your content opportunities are as endless as your creativity. 

It’s a best practice to create a content calendar, somewhere you can track all created and upcoming content to help you stick to a schedule. When you post consistently, your readers take note and will come back to your blog time and time again. Search engines are also fond of a regular content cadence or content updates. 

Consider using cloud-based software, like Microsoft 365 or Google Workspace, to create and maintain your content calendar. This way, you’ll have access to view and edit it wherever you are and can share it with others if need be. 

Beauty Content Ideas

What type of content should you create? 

Blog posts are essential to success, but don’t stop there. Multimedia content is your best friend in such a visually-driven niche. Videos, infographics, GIFs, tutorials, and guides all appeal to your audience. 

Here are some suggestions to spur your imagination:

• Product Hauls
  • What are you shopping for? Share your latest finds with your audience and give them all the deets — where’d you get it? Why? What does it do?
  • There are many ways to frame your haul, from seasonal hauls to specific-look hauls, your options are endless. 
• “Get the Look”
  • “Get the Look” type makeup tutorials are immensely popular! How many times have you seen a celebrity or influencer and thought, “I wish I could do my makeup like that,” or “I wonder how they get such clear skin”? If you haven’t, your audience certainly has!
  • Not sure what looks to cover? Engage your audience by asking them and give the people what they want. 
• Product Reviews
  • Pretty self-explanatory. Buy a product, use it, and review it. 
  • Be helpful above all else. Sure, you can take two seconds to tell someone you did or didn’t like a product, but how does that help them? Tell them the why behind it. Did it make your skin super oily? Did it cause a breakout? Hard to blend? As you provide more information, your audience can make more informed decisions about what they purchase, and they’ll thank you for not wasting their time or money. 
• “Empties”
  • Okay, so why on earth would you want to share empty and used-up products with your followers? Because there’s no better testament to how much you loved that product! 
• Recurring features
  • Monthly favorites
  • Weekly steals
  • Recurring features lead to recurring visitors, so give them something to expect and look forward to on a regular basis.

Content Marketing

There’s one thing to always keep in mind when marketing your beauty blog: You are your biggest champion. 

Want people to share your posts and tutorials? Ask them. Need subscribers? Ask them.

Your beauty blog is only part of your brand. We recommend supporting it with social media accounts where you can share your content, connect with like-minded individuals, and grow a larger audience. You don’t need to have a social media presence on every platform, but make sure you’re present in the channels that your audience uses. Instagram immediately comes to mind as a great option since it’s such a visually-forward platform. 

Pro tip: Your social media handles should match your domain name for branding consistency. 

Email marketing is another great way to keep your audience engaged. Include an email sign-up form on your blog so that you can share new blog posts or recently-published content with your subscribers. 

And last, but certainly not least, focus on your SEO!

SEO stands for Search Engine Optimization, and it’s essential if you want to be found via online search engines. Now, it may sound counterintuitive, but SEO isn’t about optimizing search engines. Instead, it’s about optimizing your site so that it performs well in search results. We put together an SEO cheat sheet so you can create perfectly optimized posts, check it out here. 

Monetize Your Beauty Blog

You’re putting a tremendous amount of thought and hard work into starting a beauty blog — why not make some money from it?

Remember, this isn’t usually possible when using large, “free” blogging services. If you’re hosting your blog and own your domain name, it’ll be a lot easier to monetize your blog.

To start, consider including ads on your blog. You can do this either by working directly with advertisers or by creating an account with Google AdSense. 

If you choose the former and want to work directly with advertisers, then make it easy for them to contact you. Create an Ads Page on your blog that details important information for advertisers like your site traffic, views, and demographics, and mention what ad spots you have available. Don’t forget to include your contact information. You can then share this page with your desired advertisers while pitching your blog. 

Start Your Beauty Blog Today

Ready to create your beauty blog? We’re excited to see it.

Once you’ve created your blog, drop a link to it in the comments below. We’d love to hear about your process and learn more about your experience. Don’t hesitate to share any tips or tricks you learned along the way, too. 

If you’ve found this post because you’re thinking about starting a fashion blog, we’re betting that you know a thing or two about the art of dressing. Want to share your style and expertise with the world? We support you, and we’re here to help.

Follow along with us as we discuss what it takes to create your fashion blog. We’re starting with how to identify your ideal audience and niche, we’ll talk about branding and owning your content, different website and hosting options for your blog, and dive into marketing and monetization.

Starting a Fashion Blog

We hear a lot of people say that starting a blog or site is intimidating. “I don’t have the technical know-how,” and “I don’t have the time to devote to building a blog,” are two common refrains.

Well, folks, we’re delighted to break it to you: Your blog can be up and running in half an hour. The tricky part is learning how to grow, market, and monetize your blog so that you see a return on your efforts. And we’ll address that, too.

We’re confident that you can launch a successful fashion blog and stand out among the 600 million blogs published online. Use the following tips to craft an exceptional blog.

• Identify your niche
• Choose the perfect domain name
• Select your hosting provider
• Decide what to include in your blog
• Create your content and content schedule
• Market your blog
• Monetize your blog

Identify Your Niche

Fashion is a broad term that means different things to many people. Someone who’s into a post-punk look might not find a preppy style fashionable and vice versa.

The more you’re able to narrow down your niche, the better your chances are of connecting with the right audience. 

Think of fashion as an umbrella term. Where do you fit in? Are you an expert in grunge? Maybe haute couture? Once you’ve condensed your aesthetic to its core style, look at other blogs similar to what you want to create. 

How is your sense of style different from those bloggers — what makes you stand out? That’s your unique twist and something you can capitalize on to differentiate yourself from your competitors.  

Search engines, especially Google, want to serve people with the best and most helpful result for their inquiries. So, if you’re a cottagecore enthusiast, use that term to describe yourself and your blog. As tempting as it may be to say you have a “country and farm-inspired style” to cast a wider net and get more visitors, it’s a tactic that will end up backfiring when those visitors bounce from your site. And search engines will take note of that, deeming your blog less helpful than others and potentially lowering your position in search results.   

Once you’ve distilled your fashion sense into your core style and identified your unique interpretation you can create targeted content and messaging that appeals to the right audience.

“Fashion is only the attempt to realize art in living forms and social intercourse.”

Francis Bacon

Choose the Perfect Domain Name

You’re into fashion, so you know presentation matters.

Think of domain names as a representation of your brand. It’s the first impression someone will have of your blog, before the page loads and they see your stylings. What do you want that impression to be?

If you want to be seen as legitimate, own your domain name. 

Owning your domain name gives you credibility and helps you brand yourself. There are plenty of sites that offer free domain names when you host a blog on their service, but spoiler alert: When your domain name starts with the name of another company, it’s not really yours. 

Your domain name is a brand asset, why use it to advertise for someone else?

The best thing you can do for your blog is to plan for its growth, and your domain name is a small investment in a big future.

Here’s how to choose the perfect domain name for your fashion blog:

• K.I.S.S. – Keep it short & simple.
  • Your fashion might be memorable, but long and convoluted domain names aren’t.
• Avoid unique spelling, hyphens, and excessive numbers.
  • Your domain name should pass the “radio test.” If someone were to hear your domain name on the radio and never see it written down, could they find your blog?
• Be descriptive.
  • Your domain name speaks to your blog and what type of content people will find there. A relevant, descriptive domain name can capture your desired audience’s attention.
• Get creative.
  • Have you heard that .com is the king of domains? It’s an incredibly popular domain extension and likely the one you’re most familiar with. But familiarity doesn’t necessarily equate to “best fit.” If you’re dead set on acquiring a .com domain name, be prepared to invest in it as it may already be registered to someone else.
  • There are thousands of domain names that you can choose from that are relevant to your blog. Some to consider are .blog, .fashion, .style, .clothing, .art, .shop, and .online. You can find hundreds more here.

Select Your Hosting Provider

Once you’ve registered your domain name it’s time to find the right hosting provider for your fashion blog.

With a variety of hosting options available, it can be hard to determine what works best for you. Should you get a free domain and hosting from a blogging service? Do you purchase your own hosting? Here’s what we think of the former option: 

Pros:

• Free.               

Cons:

• The domain isn’t yours, you have a subdomain that belongs to the service.
• Can’t control ads shown on your blog.         
• No customization beyond a selection of templates.
• Difficult if not impossible to monetize.

If you’re hoping to monetize your blog and potentially earn a living from it, find a hosting provider and self-host your blog. Many blogging platforms won’t allow you to put ads on your blog; instead, they run ads on your blog and you don’t see a dime of that money. 

Do you really want your hard work lining someone else’s pockets, just to save a few dollars upfront? Let’s look at some self-hosted options.

WordPress Hosting

WordPress hosts about 60 million blogs and is an authority in the blogging sphere, so, naturally, you’d be interested in learning more about it.  

At its core, WordPress is a platform for creating and managing all kinds of websites and blogs. They’re known for providing free, open-source software that can be installed on any hosting platform and entirely customized to suit your needs. It’s a great solution for people of all skill levels because you can either build your blog working directly with the code or by customizing an existing WordPress theme.

Here at Domain.com, we offer two WordPress hosting plans to help get your blog up and running quickly. 

These hosting plans are designed to make blogging easy and come with pre-installed plugins for optimal functionality, curated selections of mobile-friendly themes, and a customized, user-friendly control panel.

And right now, you can even get a free domain name for one year with the purchase of a WordPress hosting plan. For more details and a coupon code, check out our WordPress hosting plans here.

Website Builders

Blog creation doesn’t have to include the whole blood, sweat, and tears thing, so let’s finally do away with this pervasive myth that building a site is difficult.

If you’re short on time or don’t consider yourself technically savvy, website builders are the perfect solution as they’re engineered to be intuitive and user-friendly. You don’t have to worry about code when your builder offers a plethora of customizable features and drag ‘n’ drop functionality.

Whether you plan on creating a simple blog or want to include a store so people can shop your styles, we’ve got you covered. 

Domain.com offers three WebsiteBuilder plans to suit your specific needs.

Begin by answering a few questions about your blog and our AI-powered builder will start your site, including initial images and content, and then customize it to make it truly yours. And don’t worry, our built-in design protection makes sure that your blog always looks professional across different devices.

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”

Diana Vreeland

What Pages to Include in Your Fashion Blog 

After settling on your blog’s domain name and where to host it, it’s time to build your fashion blog. As with any project, it’s best to go in with a plan, so let’s discuss the different pages and elements your blog should have.

About Page

Every good blog includes an about page. No need to be bashful, this is where you get to tell your readers all about yourself to build credibility and relationships.

Use this page to tell people about what inspired your style, how you got into fashion, share your values, and let them get to know the person behind the screen. If you want to set expectations about what people will find on your blog, do it here. 

Contact Page

Dreaming about becoming the desired influencer that brands and fashion houses want to work with? Make it easy for them to contact you by including a form that can quickly be filled out. If you choose, you can also include your email address and other contact information. 

Homepage

When people find your blog through search results, they’re likely landing deep in your blog on a post page. But that doesn’t mean you can neglect your homepage. Your homepage should make clear what your blog is all about and support your branding. If you’d like, include some links to your most popular posts on this page.   

404 Page

No one enjoys clicking links only to land on broken pages, but instead of losing your readers when that happens, turn it into an opportunity. By creating a custom 404 page, you can educate your customers on what to do or include a selection of popular posts to keep them engaged and on-site. 

Gallery

If you’re going to start a fashion blog, you need somewhere to showcase your looks. In addition to including your stylings in blog posts, consider creating a gallery where people can quickly find and view your aesthetic. 

Privacy Page

This page exists to inform people about the data you or 3^rd parties may collect on your site and how it’s used. There are many free privacy policy page generators online, or you can take a look at privacy pages on other well-established blogs and use them as a guideline. 

eCommerce Shop Page

Want your readers to shop your looks? You can send them to external retailers or keep them on-site by creating an online store. (It’s easier than you might think if you use a website builder and dropshipping model.) This leads us to the next must-have page…

Terms of Service

If you sell goods or services on your blog you’ll need to include a Terms of Service page. Just as with privacy pages, you can find templates to help you craft your Terms of Service. Keep in mind that this is a legal document, so you may want to seek professional legal help in drafting this page. 

Content Pages

Your content pages are the heart and soul of your fashion blog. Here is where you get to share your two cents with the rest of the world, exemplify the ins-and-outs of your aesthetic, and really build relationships with your audience. 

Creating Content and a Content Schedule for Your Blog

It’s time to write another blog post… about what?

Searching for blog topics every time you need to create a post is exhausting — you can spend hours perusing competing blogs or scouring through your blog to find topics to expand upon. 

Add that to the other hats you wear as a blogger: editor, SEO researcher, social media manager, graphic designer, and marketer, and you’re likely to become overwhelmed before the first word hits the page.

The biggest favor you can do for yourself is to sit down and create a content calendar before starting to write any posts.

For a basic calendar, all you’ll need is a list of blog topics and the dates you intend on publishing them. However, we recommend including additional information such as targeted keywords so that you have the information at hand when you’re ready to write.

To make your posts as SEO-friendly as possible, check out our complete guide to blog post SEO below.

Consider including other types of content in addition to blog posts. You can create online quizzes to help your readers determine their personal style, or design infographics explaining how to put together the perfect outfit. Many free online tools can help like Canva. 

“I firmly believe that with the right footwear one can rule the world.”

Bette Midler

Marketing Your Fashion Blog

What good is a blog without readers?

Marketing and promoting your blog is essential to growing your audience. Here’s what you can do to increase awareness and readership of your blog:

• Include links to your blog in your social media profiles.
• Share blog posts on your social channels.
  • Don’t share it just once and expect big results. Test sharing posts at different times of the day and different days of the week to see when your followers are most engaged with your content.
• Make blog posts easy for your readers to share by including social share buttons.
• Perform a technical SEO audit
  • Odds are good that most of your readers will find you via an online search. Make sure your website is SEO optimized to give yourself a better chance at ranking high in search results.
• Create an email newsletter.
  • Keep people coming back to your site by notifying them when new posts go live.

Monetizing Your Blog

Including ads on your blog posts is a great way to earn money from your blog. You can do this by working directly with advertisers or by creating a Google AdSense account.

If you choose to work directly with advertisers, you’ll need an ads page that includes information about your blog (traffic, views, demographics) and that details what ad spots you have available. We advise including your contact information on this page so that advertisers can quickly get ahold of you. 

Ready to launch your fashion blog?

Blogging is a fun hobby with the potential to become so much more. With careful planning, you can grow your fashion blog into a business that helps support your dreams.

Once you’ve launched your blog make sure to share it in the comments below, we’d love to see what you create!

SEO Checklist for Blog Posts

Do your keyword research.

It may feel tedious, but this is a game-changer. Aim for keywords that match the intent and lingo of your reader. 

There are many free keyword search tools available to help you choose the most targeted ones for your audience. 

Be smart about keyword usage.

Keyword stuffing is a no-no. Instead, work your keywords into your headlines, image alt tags, & meta description. 

A blog post stuffed with keywords reads awkwardly and can drive away your readers. Search engines will take note and won’t reward that behavior or tactic. 

Use supporting keywords too.

Throw some secondary keywords in too, like synonyms for your targeted keyword. Search engines pick up on this.

Include internal links.

Give visitors a chance to engage with other pages on your site by linking to them. This also signals to Google that people like your content.

Pro tip: Make sure those links are set to open in new tabs.

…and external links too.

Throw in some links to helpful content from other sites too. Search engines & visitors alike appreciate the nod to additional info that’s relevant.

Build relationships with other bloggers by giving them a heads up that you’ve linked to their site. You never know, they may reciprocate the favor.  

Keep it conversational.

Technical jargon can be uninviting and dissuade visitors from staying. Keep your writing at an 8th-grade reading level and use an active voice.

Use a tool like the Flesh-Kincaid reading scale to grade your writing’s reading level and adjust accordingly. 

Don’tcrowdyourwords.

Proper formatting can make or break you. Make use of white space, plus your H & title tags. The more skimmable your post, the better.

Nail your title.

Make sure to include your keywords and keep it under 60 characters so it isn’t truncated in search results. 

Finesse the URL.

Your URL should include your keywords, but don’t fill it with conjunctions, adjectives, and articles. Separate your words with dashes.

Update your meta descriptions.

And make ’em good. These short blurbs are often what capture a visitor’s attention. And of course, don’t forget to include your keyword!

Want to start a blog?

At Domain.com, we understand that you’re busy. That’s why we developed our AI-powered WebsiteBuilder. It’s here to help you get online fast without sacrificing quality. 

Prefer WordPress? We’ve got you covered with a great selection of curated, mobile-friendly themes and pre-installed plugins for optimal functionality. 

Let us help you find the perfect domain name and launch your blog to share your great ideas with the world. 

Why start a blog in the first place?

Bloggers we’ve talked to have described them as their passion. Blogging allows them to connect with people nearby or across the world who have similar interests; it’s a way of supporting their lifestyles (hello, travel bloggers!). Some folks use blogs for their side-hustles to make extra money and others depend on their blogs as a primary source of income.

Face it: You and your blog are in a relationship. Just as with any relationship, it’ll thrive with a little TLC.

Ways to Improve Your Blog  

Use these 10 tips to better your blog and show that you’re ready to commit.

1- Update old blog posts, content, and links.

Many people put all their focus on “new” — new blog posts, new infographics, new videos. The thinking behind that is that new content will increase your site traffic. And to an extent, that’s true. But that doesn’t mean brand new is always better. (Tell that to your ex, amirite?) We’ll explain.

Google, the leading search engine, loves new content. However, in this case “new content” is expanded to include updated content. And older content already has other benefits like URL authority and traffic.

Bots and spiders crawl your site looking for different things. Among those things are indicators of fresh content. They’ll make note of your updates and it can lead to your content seeing a bump in SERPs.  

Added bonus: People are less likely to bounce off webpages that aren’t full of outdated links and information.

2- Create a content calendar.  

As mentioned previously, Google is smitten with new content. Creating a calendar helps you stay on top of future posts and plan your updates.

There are a variety of tools at your disposal for creating content calendars. A quick Internet search shows many free options, or you can use the calendar features in trusted online tools such as G Suite or Office 365 (along with a host of other familiar and user-friendly features that they offer!).

Added bonus: Using a cloud-based calendar allows you to plan with other content collaborators no matter where they’re located.

3- Verify that your blog (and website) is truly mobile responsive.

News flash: It’s 2020! If your visitors want to catch up on your blog from their mobile devices, like a phone or tablet, make sure it’s a pleasant experience for them. No one wants to drag their finger across their screen to get from one end of a sentence to another. And no one will take the time to do that either. Instead, they’ll bounce.

When designing and working on your blog, keep responsive design in mind.

WebFX defines responsive design as, “…a way to put together a website [or blog] so that it automatically scales its content and elements to match the screen size on which it is viewed.”

You don’t need to be a coding wizard to create a mobile responsive site, so relax. Any good Website Builder includes a mobile optimization feature.

Added bonus: Making sure your blog is optimized for mobile devices also improves your SEO! Mobile optimization is a contributing factor in Google’s search ranking, so don’t overlook it.

4- Check the speed of your blog.

You know what else will drive away your visitors? A super slow-loading blog. Why should they stick around when there are approximately 784028495868 bazillion other web pages in existence that they could be browsing (and that could have loaded in the same time frame)?

Let’s face it: A slow-loading blog takes all the fire and excitement out of the relationship. Use a free resource, like Google’s PageSpeed Insights, to get a better understanding of your site’s loading time.

If your loading time is abysmal, poor, or even mediocre, try doing these things:

• Optimize your images.
• Reduce the number of blog posts featured on your homepage.
• Go easy on the ads.
• Make sure you’re using the right plugins (fastest and newest versions.)

5- Audit your plugins.

Even if you get a high score on your PageSpeed Insights review, you should still take stock of all the plugins you’re using.

No relationship needs a third wheel (or multiple third wheels) dragging them down, so get rid of any plugins you no longer use or need on your blog.

We can’t stress this enough — backup your blog before making any changes to your plugins or any big changes to your blog in general! If something bad should happen (and while it’s highly unlikely, it is possible) you’ll be happy you have that backup.

Do you use WordPress for your blog? Here’s a great article by Mediavine on how to audit your WordPress plugins.

6- Add an email signup form to your blog.

You’ve heard us say it before and we’re saying it again for the people in the back.

It’s high time you introduced your blog to email marketing. They make for the perfect pair.

Adding an email signup to your blog is one of the easiest ways to promote and increase repeat readership of your blog. If you’re like most of us, you probably check your email every day. Stay top of mind with your readers by meeting them where they’re likely to be, in their inbox.  

7- Network with other bloggers

Starting and maintaining a blog can seem intimidating at times. It’s a relationship, remember? And all good relationships require work and effort. But here’s the thing — you’re not in it alone.

We’re betting you probably have a friend or two that you turn to for relationship or romantic advice. Well, why shouldn’t you have other bloggers you can turn to when you have questions about your blog or blogging in general? Odds are good that they’ve experienced what you’re experiencing and can help guide you through it.

And that’s not all networking with other bloggers is good for. Once you get to know other bloggers you can try:

• Guest posting on each others’ blogs.
• Boosting your backlinks by sharing each others’ content.
  • Do this as appropriate. Spamming each others’ blogs with irrelevant links looks bad to both your readers and search engines.
• Contributing to supplementary content together, like podcasts, webinars, or giveaways.

8- Get social from behind the computer screen.

It is your responsibility as a blogger to engender trust in your readers. If you want your visitors and readers to value your content and share it with others, they need to know the source behind it is trustworthy. It’s all part of something called social proof.

SproutSocial defines social proof as, “the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behavior.”

The thinking goes that if many people trust and share your content, then it must make sense for them (any other people) to do the same thing.

Show who you are and that you’re trustworthy by:

• Connecting with your readers in the comments.
• Creating social media groups (like Facebook groups) where your readers can connect and converse with you.
• Posting testimonials from those who’ve worked with you in the past or have tried your products.

9- Go beyond the written word on your blog.

Did you know that the word “blog” is a shortened version of web log?

Since blogs started as online journals, it makes sense that they’re heavily reliant on the written (or typed) word. That dependency on written content won’t change, but it doesn’t mean you can’t spice it things a bit.

A little variety never hurt anyone, so consider adding any of the following types of content into the mix:

• Video
• Gifs
• Photos or images
• Infographics
• Graphs or charts
• Webinars
• Q&A with readers or guests

Added bonus: Multimedia content increases the amount of time people spend on your site.

10- Implement Google Analytics on your blog.

Your blog can be your biggest ally in forging new connections and creating financial independence. But to get the most out of your blog it needs review, maintenance, and optimization. Luckily, Google yet again provides us with a free tool that helps you understand your blog’s performance and where it can be improved.

Have you heard of Google Analytics? It’s a great resource that helps you analyze your site. You can learn where your visitors come from, how long they’re spending on your site, where they’re bouncing, and so much more from the Google Analytics platform. These insights can then be applied in different ways so as to optimize your blog and increase the revenue you can make from it.

Neil Patel writes a great piece titled, “7 Google Analytics Reports That Show How Your Blog is Really Performing” that we really think you should check out.

Optimizing your blog doesn’t have to be difficult.

Take these tips to heart when working on your blog, but don’t feel as though you have to tackle them all in one day.

Managing your blog should be an enjoyable experience, so go ahead and plan out what improvements and optimizations you’ll start with, and set goals to accomplish them. Once those are checked off your list, move on to the next blog improvement tip and knock that one out, too.

What other blog improvement tips do you have? Let us know in the comments.

It should be.

Email marketing takes your blog to the next level: They’re a match made in heaven.

Email marketing and blogging: The perfect pair.

Have you ever seen one of those couples so perfectly in love it’s hard not to be jealous?

They’re in tune with one another and everything they do is in pursuit of a common goal. They bring out the best in each other.

That’s the type of relationship email marketing and blogging have.

Why do you need email marketing on your blog?

If you have a blog then email marketing is right for you — no ifs, ands, or buts about it.

Do the following questions sound familiar?

• How do I build online relationships with my audience?
• How do I encourage loyalty in my readers and blogging community?

Email marketing, my friends. The answers lie in email marketing.

Email marketing is all about relationships.

Once upon a time, you could build a relationship with your audience entirely on social media. That’s not the case anymore. Every time a social media site updates their algorithm it seems to go against small businesses’ or bloggers’ best interests. What are your options? You can pay to play with the big boys and advertise your blog or have your posts buried in favor of people’s friends and family.

In this, your hour of need, email marketing can step in and help out. It isn’t just a perfect partner for your blog — it also encourages and supports other relationships your blog should have, like with your audience.

Think about it: Blogging isn’t a one-way street. You can type, post, and publish all you want, but if you don’t have any readers for your blog then no amount of work on it will do you any good. You need to capture the attention of your readers and any future readers your blog receives and turn them into repeat visitors.

It’s not as tough as it sounds. If your blog posts are informative and satisfy your audience’s needs (and we’re sure they do) you’re more than halfway there. Your next step?

Add an email marketing sign-up sheet to your blog.

It’s probably the easiest thing you can do to create repeat readers. If someone comes to your blog once there’s no guarantee they’ll be back a second time. However, if they sign up for your email list then they’ll see your content again and that keeps you and your blog top of mind.  

How do you add an email sign-up sheet to your blog? There are a variety of ways, and it will depend on the email marketing tool you use. Don’t fret though, it’s an easy task no matter how you go about it.

How do you encourage loyalty in your relationship with your audience?

Quality content.

Few things end a relationship faster than dating an absolute bore. Don’t be that person in your relationship with your audience. If your content is a snooze-fest, you’re in trouble. Deep trouble.

Your blog (and therefore email) content must be quality content. An email composed of memes won’t inspire trust and will do more harm than good. We have nothing against a good meme, but remember to prioritize substance over a cheap laugh.

When your content is high-quality and relevant to your audience’s needs they’ll want to open your emails and come back to your blog where they can find even more awesome information (so don’t forget to include links in your emails!).

Need some inspiration? Try one of these 5 types of email ideas, all of them put together specifically for bloggers to send to their subscribers.  

You can also try sending:

• Your best performing blog content.
• A guide or other freebie for your most loyal readers.
• A coupon or discount if you sell any products or services.

Whatever email marketing service you use should offer you some kind of click tracking. That means that every time someone clicks on a link in your email it’s recorded and then added to a report for you. By reviewing this report, you can figure out what type of content resonates best with your readers and cater future emails and content accordingly.

Email marketing statistics for bloggers.

Still not sold on adding an email marketing sign-up sheet to your blog? Or not convinced that the (minimal) amount of work is worth the effort?

Perhaps these statistics can convince you otherwise:

• 99% of consumers check their email every day.
• For every $1 you spend on email marketing, you can expect an average return of $38.
• Emails related to hobbies have some of the highest open rates.
• Including a call-to-action in your emails can lead to a 28% increase in your click-through rate.

Market your blog with email.

It’s time to take your blog to the next step, isn’t it?

You know what to do to start a blog and have a plan figured for how to monetize it … now you need to woo your audience.

You can do that with quality content and an email sign up form on your blog. Capture your readers’ attention and email addresses, and never lose touch. Provide valuable, actionable information in your emails, and maybe a sweet deal every now and again, and watch your relationship with your audience bloom.

Our final tip? Make sure the email address you use when sending your emails matches your blog’s domain name. Remember, the goal here is to engender trust with your audience and build your relationship, not have them mark you as spam because they don’t know who [email protected] is.

According to Statista, there are around 31.2 MILLION bloggers in the USA alone. So if you’re ready to start blogging, you’re in good company.

If you’re curious as to how to start blogging then stick around as that’s the focus of this post. We’ll be discussing:

• Starting your blog with the right tools.
• Planning for your blog’s long-term success.
• And the best practices to help you get there.

How do you start a blog?

Before we jump into how to start a blog, let’s make sure we’re all on the same page about what a blog is.

Blogs have been around since the dawn of time about 1994. Here’s how Merriam-Webster defines a blog.

If you’re like most of the people who reach out to us when starting a blog, you’re probably wondering, “What’s the difference between a website and a blog, and which one do I need?”

Here’s our answer: All blogs are websites, but not all websites are blogs. You definitely need a blog, but not necessarily a website. If your plan is to primarily share written content with the internet-at-large, then a blog will suffice. If your blog is meant to support a product, e-commerce store, or even a nonprofit, you’ll need a website and your blog should be part of that larger website. (Otherwise, where are people supposed to purchase your products or learn more about your cause and donate?)

Starting a blog: The tools you need.

What things do you need to get a blog off the ground ASAP? Depending on who you ask, you may end up with a laundry list of suggestions. We don’t want to overwhelm any aspiring bloggers, so here are the essentials you need:

• A domain name
  • If you hope to make money from your blog, sell your products, or grow a cult following, your blog needs to be memorable. One way to do this is with a brandable domain name.
  • What’s easier to remember: yourname.someotherwebsitesnamehere.com or yourname.com? You have a plethora of domain extensions available to you, like .com, .blog, .co, .design, and more, which will only serve to strengthen your domain name’s memorability.  
  • Pro-tip: Your domain name should pass the “radio test.” If someone were only to hear your domain name, and not see it, would they be able to spell it and find your blog? Ix-nay the dashes and creative spellings.
• Website, or blog hosting.
  • Your blog has to live somewhere. Your host is where all the files and data for your blog reside, and hosting makes it possible for people to view and interact with what’s on your site.
• A content management system, or CMS.
  • A what? What’s that?
    • Content management systems give you the power to manage your digital content. They’re what gives you the ability and control to format and publish your posts, videos, images, etc.
  • Ever heard of WordPress? It’s a free and open-source content management system, and the most popular blogging service to boot!
    • Check out our site, where you can get the perfect domain name and WordPress hosting (and lots of free, mobile-friendly themes) for your blog.

Those are the three things you must have when starting a blog: A memorable name, hosting, and a content management system.

Now that you know what you need to get a blog started, we should discuss what it takes to take your blog from meh to marvelous. If your blog isn’t good people won’t visit it, and it won’t be worth your time or theirs.

Tip and tricks to plan for a successful blog.

It’s tempting to say, “I’ll feel it out and see what my blog needs,” or “I’ll create a plan next week (or the one after that …)” but if you don’t take the time to plan for your blog’s success, you’re doing yourself a disservice.  No one wants to visit a terrible blog, much less website. If you aren’t going to put the time and effort into creating a good blog, why should people spend their time visiting it?

So, let’s talk about what you should consider and plan for to create a good blog.

Best practices and questions to ask when starting a blog.

• How much time can I devote to my blog?
  • There’s no sense in biting off more than you can chew. Go into creating your blog with a solid understanding of how much time you can devote to it. If you can only devote a few hours each week, an everyday posting schedule will leave you with too much work to complete in the allotted time.
• What am I passionate about? And how can that fuel my blog?
  • If you don’t care for the topic you’re writing about, it’ll show. If you have a passion, share it!
    • One big caveat: Your passion should be something others have an interest in, too. Unfortunately, there aren’t many people interested in the finer aspects of clown décor so don’t make that the focus of your blog. If there’s no audience for the subject matter then your blog will be poorly trafficked and a poorly trafficked blog is hard to monetize (if that’s your end goal.)
• What does my voice sound like?
  • We know, we know, no one will actually be able to hear your blog. But that’s not what we mean anyway. Your writing has a voice: Your word choice, sentence structure or syntax, and punctuation will all inform how people read your posts.
    • We’ve got nothing against the passive voice, but it doesn’t really belong in a blog post. Use it in moderation. Instead, write using the active voice. Active voice grabs your readers’ attentions and helps them stay focused on your writing.
• How technical am I?
  • Blogs live in a digital world. While you don’t need a ton of technical knowledge to start a blog, a little does help. If you run into any snafus, you’ll need to know how to address them, or know where to go for help. Many content management systems have tutorials or knowledgebases where you can find your answers. If your CMS doesn’t, you may need to rely on your own technical abilities. 
• How will I provide value to my readers?
  • When was the last time you willingly spent time on something you considered a waste? Can’t think of a time when that happened? Yeah, we’re having some difficulty with that, too. People don’t spend their time on things they consider to be wastes, and if your blog doesn’t provide value in some way, you can bet they won’t find it worth their time to read and peruse.
  • Can you help someone solve a problem? Provide encouragement or respite for them? The value your posts provide will vary based on your goals and subject matter, but always keep value in mind when working on materials for your blog.
• How are people going to find my blog?
  • “If you build it, [they] will come.” That strategy was great … for Kevin Costner circa 1989. But now? Not so much. There are a lot of blogs out there all clamoring for peoples’ online attention. You should think about how you’re going to get your blog in front of your desired audience’s face.
  • Have you heard of SEO? SEO, or Search Engine Optimization, is the practice of positively influencing your search engine result rankings, thereby increasing the quantity and quality of your website traffic. Here’s an article we wrote about SEO that explains how it can help get your blog in front of the right audience.
• How will I measure the success of my blog?
  • Here at Domain.com, we frequently ask ourselves, “What will success look like?” before venturing into new projects. We recommend asking yourself the same question I regards to your blog. Keeping in mind that success may look different from one blog to another, and that it largely depends on your specific goals. You may want to consider using things like bounce rates, purchase volume, or user engagement as Key Performance Indicators, or KPIs, of success for your blog.

Get your blog up and running with Domain.com

Becoming a blogger doesn’t have to be a daunting task. When in doubt, start at the beginning. To get your blog off the ground you’ll need a great domain name, hosting, and a content management system.

From there, make sure you know what your goals are and who your audience is. Write with them in mind, and turn your blog into a valuable resource they’ll want to visit time and time again.

Our last tip? Once your blog is thriving, consider monetizing it to make a little extra income — if you’re already putting the time and effort into it, you should get something in return.

If you have an active blog share it with us in the comments below and let us know what has and hasn’t worked for you!

That’s what I thought too, so I turned to our resident Marketing Guru, Bethany, who manages our Customer Lifecycle Marketing Program (CLM), and runs a kickass blog on the side. 

Now, from 9am-5pm Bethany sits right next to me in the office, but once those office hours are over she focuses on her passion — running. Like most people, she thought it’d be nice to try and get a return on her investment in her passion, so she created a website and focuses on her blog. Her venture has paid off, literally. In addition to her regular income, her blog generates an additional revenue that continues to grow month after month. What does she know about blogging that the rest of us ought to?

I sat down with Bethany last week to ask for her best blogging tips to help you not just start a blog, but earn an income from it, and she didn’t disappoint. Here’s what she said. 

Blogging Tips to Earn an Income from Your Website and Blog

• Pick your niche or topic FIRST.
  • Bethany’s blog focuses on her passion, running. Running is pretty popular so there’s a big audience for that topic. You need to make sure that your blog will have enough of an interested audience, too. If it doesn’t, you won’t be able to monetize it and earn that income. So before spending your precious time blogging about the anatomy and history of the Madagascar Hissing Cockroach, spend time researching your options and audience size. This means doing some light keyword and search volume research. Here are 10 free tools, courtesy of Ahrefs.com, that you can use for keyword research.  
  • Bethany’s advice: Don’t let this step paralyze you. Too much research can quickly turn into “analysis paralysis.” Give yourself a time limit and commit to making a decision within that “time box” or timeframe. This way, you can move forward with your best idea and quickly. 
• Get the right domain name for your website and blog.
  • Your domain name is the first thing people will see and associate with your blog and digital presence. It should be memorable and brandable. You can choose to go with the always-popular .com, the topical .blog, or any other number of SLDs (that’s the part of the domain name that comes before the .com, .net, .blog, or whatever extension you use.)
  • Bethany’s advice: If your goal is to do this professionally and earn an income, you’ll want to choose a website builder that allows for a great deal of customization. She recommends WordPress: It’s free, it’s flexible, there are plenty of amazing free (or paid) theme options, along with tons of plugins that will help you throughout your blogging journey. 
  • Pro tip: You can purchase a domain name and WordPress hosting with Domain.com!
• Manage your time wisely.
  • When you’re starting your blog, time is going to be your biggest blocker. You must use your time wisely. That’s not to say you have to do everything perfectly the first time around, it just means you have to do something instead of overthinking or wasting time on non-essential tasks.
  • Plan your content & generally speaking, plan 1-3 months out, but be willing to pivot (just not too often). Spend less time planning and more time executing. 
  • Bethany’s advice: Pick a time-management method that works for you. Some bloggers like the Pomodoro time management method, or hybrid versions of it, but even simple time-blocking can do the trick. (She works in 20 minute “bursts” — where she sets a timer for 20 minutes and focuses on one task during that time … no social media, no checking email, etc.) Editor’s note: We can attest, Bethany knows how to get things done!
• Test & Learn Mentality:
  • When you decide to start a blog to earn an income, you’re deciding to embark on a journey to become an entrepreneur. This journey requires a growth mindset and a “test and learn” approach. Oftentimes, there won’t be an obvious right way to do things. Don’t get frustrated. Instead, you’ll need to test and find out what works for you and your blog.  
  • Bethany’s advice: Things will probably go wrong before they go right, so be patient, be persistent, and stick to it for the long haul!

Ready to start your blog and earn additional income?

Starting a blog has never been easier. 

With a little planning, time management, and a great domain name, your blog can thrive. You’re probably not going to start off earning revenue in the six digits, but little bit by little bit your blog will grow and so will your opportunities for making money from it. 

Take Bethany’s advice and choose your topic wisely, give yourself time constraints for getting things done, and learn to be ok with testing and failure. It’ll make you wiser and help you learn what’s best for your blog. 

Get your domain name today and launch your blog! Any questions? Let us know in the comments.